Technology

AI is changing how buyers discover products – Marco Flapper | 14-10-2025 Digital Trends for 2026 How AI, data, and automation are changing B2B e-commerce forever The world of B2B e-commerce is changing faster than ever. Whereas a few years ago we were mainly talking about omnichannel and personalization, we are now talking about autonomous […]

Why Shopify is the Best Platform for E-commerce – Kapil Mishra | 25-09-2025 Simple, human, and practical Choosing the right ecommerce platform feels like choosing the foundation for a house. Once it’s set, changing it becomes expensive, slow and stressful. For many brands—from local Dutch makers to fast-growing European retailers—Shopify ecommerce (and its enterprise tier,

How AI in B2B Is Transforming Customer Journeys . – Marco Flapper | 15-09-2025 AI in digital commerce is often associated with slick fashion websites recommending the perfect look for your next party. But that’s just the tip of the iceberg. What’s really exciting is how AI is transforming the B2B and wholesale customer journey

B2B Ecommerce Growth: From Transactions to Strategy – Atul Jain | 26-08-2025 Global B2B commerce is undergoing a profound transformation. Manufacturers, distributors, and wholesalers are no longer measured only by how quickly they deliver products. Today, customers expect more—self-service portals, personalized product data, and digital tools that simplify their operations. This shift signals a new

Closing Governance Gaps in Digital Shelf Management – Nikki Eijpen | 09-08-2025 Every brand wants better digital shelf performance for faster time to market, higher conversion, consistent experiences across every channel. So, they buy tools, launch projects and run workshops. And yet, most still struggle. Not because they lack technology. But because they lack something

Unify Product Experience & Marketplaces – Nikki Eijpen | 04-06-2025 For digital commerce leaders, managing content, inventory, and orders across channels is a strategic priority. But too often, product information and marketplace operations are managed in silos. This leads to inefficiencies, inconsistent experiences, and missed opportunities. By aligning Product Experience Management (PXM) with marketplace integration,

Composable Commerce: Trend or Old Concept? – Atul Jain | 17-07-2025 In recent years, “composable commerce” has been widely positioned as a breakthrough innovation. Industry events, vendors, and consultants often present it as the next big thing. But let’s take a step back. Back in 2007, together with Tom Van de Walle , we built

Everything you need to know about B2B Ecommerce – Atul Jain | 16-07-2025 As digital maturity grows in mid-sized B2B companies, one question keeps surfacing: Where should ecommerce sit in the organization?  Under Sales? Under Marketing? IT? Or should it be a standalone function? Here’s the truth we see across many Western European B2B businesses:

What could Intershop’s position be in the 2023 Magic Quadrant? – Atul Jain | 02-10-2023 Please accept my congratulations to all Independent Software Vendors (ISVs) who have earned a place in the recently published Gartner Magic Quadrant for Digital Commerce. A special mention goes out to our valued partners for their well-deserved recognition in this