Grow | Ecommerce Growth Services
B2B E-commerce Optimization
In B2B commerce, it’s all about serving your customers as effectively as possible through your digital channels, and doing so cost-effectively. You want more orders, more returning customers, higher average order values, and satisfied customers. At the same time, you want to spend less time on your e-commerce operations, reduce abandoned carts, minimize incorrect deliveries, and lower advertising costs.
This optimization game is often overlooked by B2B organizations, but it’s worth investing time and effort into. Investing in Neortus’ conversion optimization services delivers tangible results and helps you achieve your digital goals.
Your benefits
Cost-Effective Advertising
Online advertising, especially in B2B, can be expensive. Each click costs money, with no guarantee that a visitor will become a reliable lead. Managing your advertising budget effectively is an art. Neortus helps you use your budget more efficiently.
Higher Customer Satisfaction
A visitor who quickly and easily achieves their goals is a satisfied visitor. A pleasant shopping experience is a significant advantage, especially in B2B, where the user experience often lags behind what customers are used to from sites like Bol.com and Coolblue. A well-optimized webshop leads to satisfied customers, and satisfied customers are the best ambassadors for your brand.
Online Visibility
Being visible in search engines has long been an important source of free traffic. This traffic is often of higher quality than paid traffic. It's essential to optimize your content and site to be easily found by search engines. And now, AI is also playing a role. Research shows that tools like ChatGPT, Gemini, LeChat, and Co-pilot are increasingly being used as search engines. Neortus helps you optimize your site for all these search engines.
Our Approach to Conversion Optimization
At Neortus, we optimize conversions for B2B wholesalers and brand manufacturers using a data-driven approach. We begin with a strategic session to define goals and analyze data. Based on these insights, we create a concrete optimization plan that includes tactics such as A/B testing and generative AI.
We identify bottlenecks in traffic, conversions, order value, and customer retention, and continuously improve these through targeted adjustments. Our promise: higher conversion rates through data-driven optimizations, resulting in improved organic and paid visibility of your product range.
Neortus optimizes visibility, conversion, and operations.
We believe in a practical approach to big challenges. We translate your organization’s long-term goals into a digital strategy. The digital roadmap consists of smaller, practical steps. Here is how we do this:
Conversion Optimization
In conversion optimization, we focus on the ideal customer journey, particularly on the webshop itself. The goal is to turn visitors into customers. Understanding your customer and their expectations is key. This can be achieved in many ways, with A/B testing being one of the methods.
Search Engine Optimization
With search engine optimization, we ensure that what you offer on your webshop is visible in search engines and AI chatbots. This leads to more unpaid and higher-quality traffic to your webshop. We optimize both the content structure and the underlying technology.
Online Advertising
In B2B, online lead generation is crucial for acquiring new customers. Advertising on search engines, social media, online marketplaces, and retail platforms quickly drives more traffic to your products. Neortus helps set up effective online advertising campaigns.
Commerce management
A strong e-commerce team is the foundation of success. Neortus can support this team with practical knowledge and experience, helping it grow further. Whether you need temporary capacity to replace someone or want to outsource a specialized task, we are here to help.
Maximum return on your online presence
Do you want to get more return on your advertising budget, increase customer satisfaction and become more visible in search engines and AI? Neortus helps you to advertise smarter, optimize your webshop and strengthen your online findability. Contact us.
