Brightening Twinkly’s digital shelf with Salsify
Twinkly, the pioneer in smart decorative lighting, partnered with Neortus to streamline their product content operations. With a fast-growing global footprint and a highly dynamic product portfolio, Twinkly needed a solution that would reduce manual work, ensure accurate syndication, and empower resellers to access and use content with ease.
A richer, smarter, and scalable digital shelf
As Twinkly expanded, their catalog complexity grew rapidly. Managing this product data through Acquia (as PIM and DAM) required heavy manual effort, and syndicating content to retailers and resellers was often slow and inconsistent. The challenge was clear: Twinkly needed to simplify syndication, accelerate time-to-market, and motivate partners to download and use high-quality content.
Content syndication at scale
At the heart of the implementation was the creation of a three-level product data model. This structured foundation in Salsify now powers Twinkly’s ability to syndicate accurate and consistent content across all retail partners, significantly reducing manual work and ensuring a faster time-to-market.
Seamless Shopify integration
Integration between Salsify and Twinkly’s Shopify stores enabled smooth synchronization of product data, ensuring customers always find accurate, consistent product information.
Empowered reseller network
With structured and timely content distribution, resellers are now better equipped to download, localize, and showcase Twinkly products, helping to drive brand consistency worldwide.
Twinkly - Lighting up the future
Twinkly is redefining the world of decorative lighting with its patented, award-winning technology that brings digital innovation to festive and home lighting. Known for transforming simple lights into extraordinary visual experiences, Twinkly has grown into a global leader in smart lighting solutions. With a commitment to innovation and design, Twinkly continues to brighten homes and public spaces around the world.
From strategy to success
At Neortus, we help develop scalable, customer-focused, and integrated e-commerce solutions. Whether you’re building a new platform, optimizing your current systems, or creating a seamless omnichannel experience, we’ll provide the best digital solution. Contact us today.
