Elevating Zonin1821’s product experience with Salsify
In the competitive US wine market, a winning digital shelf strategy is more than just data. It’s building a product experience that inspires consumers to choose your bottle over the one next to it.
Zonin1821, a globally renowned Italian wine producer, faced a challenge in maintaining consistent, engaging experiences across channels. Their US content team needed a platform that could handle rich product storytelling, streamline syndication, and scale globally.
A richer, smarter, and scalable digital shelf
By migrating to Salsify, Zonin1821 gained a future-ready product information management hub that optimizes their product listings in the US and beyond. Product data was restructured into a scalable model, content and digital assets were onboarded, and direct connections to priority channels were activated. With enriched, retail-ready wine content and seamless integration with Brandfolder, Zonin1821 now inspires consumers with tasting notes, aroma profiles, varietals, and pairing recipes — delivering a premium product experience everywhere shoppers browse.
Consistent digital shelf presence
We ensured every US retail channel receives complete, accurate, and inspiring product content—strengthening Zonin1821’s brand identity online.
Consumer-driven product experience
We elevated product pages with tasting notes, aroma descriptions, varietal details, and food pairing inspiration, turning browsing into buying.
Scalable global PXM foundation
We built a flexible Salsify data model and integrated Brandfolder assets—ready to roll out to other markets and teams.
Zonin1821 - Quality Made in Italy wine and culture
Zonin1821 is one of Italy’s largest privately-owned wine producers, with over 200 years of winemaking heritage. Operating across seven estates in Italy and international vineyards, Zonin1821 combines tradition with innovation to bring exceptional wines to more than 140 countries. In the US, their portfolio features award-winning labels that reflect the diversity and richness of Italian wine culture, making Zonin1821 a global ambassador of quality, craftsmanship, and passion for wine.
From strategy to success
At Neortus, we help develop scalable, customer-focused, and integrated e-commerce solutions. Whether you’re building a new platform, optimizing your current systems, or creating a seamless omnichannel experience, we’ll provide the best digital solution. Contact us today.
