Scaling Fred’s World with Shopify Plus
Fred's world scales with Shopify Plus: performance, personality and fun
When we sat down with A Fish Named Fred, it was quickly apparent that their digital platform no longer matched the brand. Performance was lagging, content management was cumbersome and international scaling was struggling.
But perhaps more importantly, the online experience did not do justice to Fred’s outspoken and playful character.
We dove in. After a thorough analysis of the challenges and growth plans, we saw that Shopify Plus perfectly matched. The platform offers speed, flexibility and room to grow internationally. And in addition, we proposed something unique: Fred’s World – a fully customized content page that really brings Fred’s world to life.
The results
We realized a smooth Shopify Plus migration without downtime, giving the webshop a solid foundation: faster, easier to manage and ready for international growth.
And then came the creative climax. We developed Fred’s World entirely from the ground up. An interactive, scroll-driven page full of underwater animations, playful details and even a “Find Fred” game. Not just any content – but an experience that makes the brand palpable.
Increased engagement and longer session duration
Fred's World quickly became one of the most visited sections of the site. Visitors stayed longer, clicked more and took the time to really experience the brand.
Higher conversion rates, especially on mobile
Thanks to a faster and smoother Shopify Plus eCommerce flow, combined with a stronger brand experience, we saw a marked increase in conversion - especially with mobile users.
Flexible and ready for growth
With Shopify Plus, the AFNF team now has the tools to move quickly. Launching new content, setting up campaigns and managing markets can be done without technical barriers. The webshop is future proof.
“Neortus listened carefully to our needs and translated them into a website that truly fits our brand. Great collaboration and great execution”
Boris Schalker
COO, A Fish Named Fred
About the brand
A Fish Named Fred is a Dutch menswear brand that is anything but average. Known for its colorful prints, creative style and international reach. Fred is more than a fish – he’s an attitude towards life. And it deserved a digital environment that exudes that same boldness and fun.
From strategy to success
At Neortus, we help develop scalable, customer-centric and integrated e-commerce solutions. Whether you are building a new platform, optimizing your current systems or want to create a seamless omnichannel experience, we provide the best digital solution. Contact us today.
