Versuni D2C Team Setup & Conversion Optimalisation
Build D2C team and conversion optimization
At Neortus, we were entrusted with the mission of driving direct-to-consumer (D2C) excellence for Versuni by establishing and leading their global D2C commercial optimization team.
The results
By driving strategic D2C initiatives, building a dedicated team, and fostering cross-departmental collaboration, Neortus empowered the brand to elevate its D2C presence globally, bringing impactful growth to each regional market and setting the stage for sustained success.
Optimizing the D2C Experience Across Regions
The newly formed D2C Global Commercial Optimization team focused on helping the brand's regional D2C teams optimize their D2C webshops. This involved aligning each region’s online store with the global campaign calendar, ensuring that promotions and new product launches were timely and synchronized globally. We also curated an optimal D2C product portfolio tailored to each market, helping regions deliver a selection that resonated locally while still supporting global objectives.
Strategic Pricing, Promotions, CRO and Digital Shelf Management
The Global D2C Commercial Optimization team worked closely with the Versuni global marketing and sales teams and local D2C ecommerce teams to guide D2C pricing and promotions, aligning each with the company’s IGM (Improved Gross Margin) and ISM (Incremental Sales Margin) KPIs. By activating products on time and managing the digital shelf effectively, we helped drive visibility and enhance the overall shopping experience. Additionally, we performed regular conversion rate optimization, fine-tuning the shopping journey to improve engagement and drive higher conversion rates.
Building and Leading a Global D2C Department
Neortus responsibilities extended beyond strategy to establishing and managing a robust D2C team. Neortus took on the role of team manager, setting up the department from the ground up. This included hiring skilled staff, developing job descriptions, and creating efficient ways of working that promoted collaboration across departments. We connected our new team with vital areas of the business, established strong working practices, and provided coaching and management to ensure continuous improvement and alignment with business goals.
About Versuni
Philips Domestic Appliances has rebranded to Versuni following its independence from Royal Philips in 2021. Despite a new visual identity, the mission to transform houses into homes remains unchanged. The company continues to use the Philips consumer brand and others. Versuni emphasizes innovation, sustainability, and market
From strategy to success
At Neortus, we help develop scalable, customer-centric and integrated e-commerce solutions. Whether you are building a new platform, optimizing your current systems or want to create a seamless omnichannel experience, we provide the best digital solution. Contact us today.
