The most important e-commerce & B2B commerce events in the Netherlands and Europe (2026)
B2B, PIM & Digital Shelf events– and how to combine these events strategically
The e-commerce landscape is evolving rapidly. Composable architectures, AI, rising demands on product data quality, increasing importance of digital shelf performance, and the growth of B2B e-commerce are forcing organizations to rethink their digital strategy.
Industry events play a key role in this process, but only when chosen deliberately.
This article provides a complete overview of the most important e-commerce and B2B commerce events in the Netherlands and Europe for 2026, including guidance on PIM, digital shelf management, and strategic event selection.
The role of e-commerce events: orientation, strategy, and depth
E-commerce events generally fall into three categories:
- Dutch events – orientation and practical insights
- European events – enterprise strategy and benchmarks
- B2B-specific events – complexity, PIM, ERP and digital sales
Organizations facing platform, architecture, or data decisions need all three.
Dutch e-commerce events
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European e-commerce events
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Dedicated B2B commerce events
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How to combine events strategically
> Orientation: Dutch events
> B2B depth: B2B Online Europe, K5
> European benchmarks: Shoptalk Europe, NRF Europe
> Vendor deep dives: SAP Sapphire, Adobe Summit, Salesforce Worldtour
Checklist: maximizing ROI from e-commerce events
☐ Is our focus B2C, B2B, or hybrid?
☐ Do PIM and digital shelf management play a strategic role?
☐ Are we attending European and B2B-focused events in addition to Dutch ones?
☐ Are business, IT, data, and sales all represented?
☐ Have we planned a post-event roadmap or alignment session?
Rule of thumb:
Never make major platform or PIM decisions without European and B2B input.
Conclusion
E-commerce events become truly valuable when embedded in a structured decision-making cycle. Combining Dutch, European, and B2B-specific events enables organizations to make better decisions around platforms, product data, digital shelf performance, and scalable growth.
About Neortus
Neortus supports organizations with platform strategy, composable architecture, PIM, digital shelf management, and B2B commerce transformation.
Are You Attending Any of These Events?
We’ll be visiting several of these eCommerce, B2B, PIM, and Digital Shelf events in 2026.
If you’re there too, let’s grab a cup of coffee and exchange ideas on digital commerce, platform strategy, and what’s next for B2B.
