{
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    "date": "2025-10-28T09:01:32",
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    "modified": "2025-10-29T09:50:15",
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    "slug": "how-ai-data-and-automation-are-transforming-b2b-e-commerce-forever",
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    "link": "https:\/\/neortus.com\/en\/how-ai-data-and-automation-are-transforming-b2b-e-commerce-forever\/",
    "title": {
        "rendered": "How AI, data, and automation are transforming B2B e-commerce forever"
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        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"10239\" class=\"elementor elementor-10239\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12584f68 elementor-section-full_width elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"12584f68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-411995c3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"411995c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284fae6d elementor-widget-divider--view-line exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"284fae6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70647a3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"70647a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How AI helps your sales team close more deals?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a7243b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"74a7243b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marco Flapper | 28-10-2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a671e89 e-flex e-con-boxed e-con e-parent\" data-id=\"a671e89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60d6f11 e-con-full e-flex e-con e-child\" data-id=\"60d6f11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a90e6c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1a90e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ff6600;\">Digital Trends for 2026<\/span><\/h3><p><span style=\"color: #ffffff;\">The world of B2B e-commerce is changing faster than ever. While just a few years ago we mainly talked about omnichannel and personalization, today it\u2019s about autonomous purchasing, AI copilots, and data as a business model.<\/span><\/p><p><span style=\"color: #ffffff;\">The Digital Trends Report 2026 from Intershop shows that companies experimenting with AI today will lead the market tomorrow. Not by doing more, but by working smarter. By seeing technology not as an end in itself, but as an accelerator of value \u2014 for both the customer and the organization.<\/span><\/p><p><span style=\"color: #ffffff;\">In this blog series, I\u2019ll take you through the six most important trends that will define success in B2B commerce in the coming years. From AI taking over the buying process to managers reinventing their roles.<\/span><\/p><p><span style=\"color: #ffffff;\">Each article gives you insights, concrete examples, and practical steps to get started yourself.<\/span><br \/><span style=\"color: #ffffff;\">Whether you\u2019re focused on growth, efficiency, or customer-centricity, these trends will help you move forward.<\/span><br \/><span style=\"color: #ffffff;\">And believe me: the future of e-commerce isn\u2019t something that will happen \u2014 it\u2019s already happening today.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cecfb81 e-con-full e-flex e-con e-child\" data-id=\"cecfb81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b44174f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b44174f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/neortus.com\/wp-content\/uploads\/elementor\/thumbs\/trend-3-rdv53qwbocsx1hbpddz8djj1fbpuc45u6dh6nc1etc.jpg\" title=\"trend 3\" alt=\"trend 3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b958bee elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"b958bee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e3f464 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4e3f464\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3eade6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c3eade6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-renderer-start-pos=\"621\"><span style=\"color: #ff6600;\">Trend 3: How AI helps your sales team close more deals<\/span><\/h3>\n<p>AI doesn\u2019t just support buyers, it supports sellers too. While AI in the previous blog placed orders autonomously, this time we focus on the sales agent: your smart assistant that takes commercial work off your team\u2019s plate.<\/p>\n<p>An AI copilot analyzes customer data, identifies patterns, suggests quotes, assists with emails, and makes your team more productive. Not by replacing them, but by empowering them. Sales will always be human work but with AI, you\u2019ll always have a data expert by your side.<\/p>\n<h5><span style=\"color: #ff6600;\">What exactly does an AI sales agent do?<\/span><\/h5>\n<p>An AI sales agent works within your CRM or commerce platform and helps with:<\/p>\n<ul>\n<li>Segmenting leads;<\/li>\n<li>Prioritizing accounts;<\/li>\n<li>Recommending products based on buying behavior;<\/li>\n<li>Drafting personalized emails;<\/li>\n<li>Preparing sales meetings with customer insights.<\/li>\n<\/ul>\n<h5><span style=\"color: #ff6600;\"><strong>The result: less time wasted, more deals closed<\/strong><\/span><\/h5>\n<p>Your team can focus on the right customers, at the right time, with the right proposal and that makes all the difference.<\/p>\n<p>According to<a href=\"https:\/\/139575592.hs-sites-eu1.com\/b2b_ecommerce_trends_2026\" target=\"_blank\"> <\/a>the Intershop report, AI support increases sales conversion rates by an average of 30%. Not because AI sells better, but because people perform better with AI support.<\/p>\n<h5><span style=\"color: #ff6600;\"><strong>Example: AI in action at an industrial supplier<\/strong><\/span><\/h5>\n<p>A B2B supplier of fastening materials uses AI to help its sales team prioritize. The AI analyzes historical order behavior, seasonal patterns, and margins and then creates a daily plan with the most promising customers. Sales reps receive product, pricing, and timing suggestions. The result? A 22% increase in revenue per representative within six months.<\/p>\n<h5><span style=\"color: #ff6600;\"><strong>How to get started?<\/strong><\/span><\/h5>\n<ol>\n<li><strong>Integrate your CRM with your commerce data:<\/strong> AI can\u2019t work without connected systems.<\/li>\n<li><strong>Start with one use case:<\/strong> Let AI only suggest who to call first.<\/li>\n<li><strong>Train your team:<\/strong> Explain how AI works, what you can trust it for and where human judgment remains essential.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a1ce8c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"1a1ce8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3a4206 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f3a4206\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-121b13f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"121b13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #ff6600;\">What\u2019s the payoff?<\/span><\/h5><p>Faster decision-making, less wasted time, and more satisfied customers. Your team gains time for what truly matters: building relationships, giving advice, and earning trust.<\/p><p>In part 4 of this blog series, we\u2019ll explore how the role of e-commerce managers themselves is evolving and how AI can make you a stronger strategic leader.<\/p><p><em style=\"color: #ff6600; font-size: 16px;\">Source: Intershop Digital Trends Report 2026<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-042e076 e-flex e-con-boxed e-con e-parent\" data-id=\"042e076\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f12769 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"9f12769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/139575592.hs-sites-eu1.com\/b2b_ecommerce_trends_2026\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-001f78d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"001f78d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feebf89 exad-glass-effect-no exad-sticky-section-no\" data-id=\"feebf89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac537ca elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"ac537ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c4d781 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c4d781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba4ed7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4ba4ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From strategy to success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5762e48 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5762e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Want to learn how to make your platform suitable for AI traffic and machine purchases? Or need help with data quality or API strategy? Feel free to reach out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6eb790e exad-glass-effect-no exad-sticky-section-no\" data-id=\"6eb790e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-549912d elementor-widget-tablet__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"549912d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1843\" height=\"1780\" src=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918.png\" class=\"attachment-full size-full wp-image-10120\" alt=\"\" srcset=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918.png 1843w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-300x290.png 300w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-1024x989.png 1024w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-768x742.png 768w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-1536x1483.png 1536w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-12x12.png 12w\" sizes=\"(max-width: 1843px) 100vw, 1843px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed99f4 elementor-align-center elementor-widget__width-inherit exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"9ed99f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/neortus.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>",
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        "rendered": "<p>How AI helps your sales team close more deals? Marco Flapper | 28-10-2025 Digital Trends for 2026 The world of B2B e-commerce is changing faster than ever. While just a few years ago we mainly talked about omnichannel and personalization, today it\u2019s about autonomous purchasing, AI copilots, and data as a business model. The Digital [&hellip;]<\/p>",
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