{
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    "slug": "testing-new-markets-without-local-teams-ai-makes-it-possible",
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    "title": {
        "rendered": "Testing new markets without local teams? AI makes it possible"
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        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"10287\" class=\"elementor elementor-10287\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12584f68 elementor-section-full_width elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"12584f68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-411995c3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"411995c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284fae6d elementor-widget-divider--view-line exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"284fae6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70647a3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"70647a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Testing new markets without local teams?\nAI makes it possible<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a7243b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"74a7243b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marco Flapper | 11-11-2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a671e89 e-flex e-con-boxed e-con e-parent\" data-id=\"a671e89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60d6f11 e-con-full e-flex e-con e-child\" data-id=\"60d6f11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a90e6c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1a90e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ff6600;\">Digital Trends for 2026<\/span><\/h3><p data-start=\"91\" data-end=\"161\"><span style=\"color: #ffffff;\">How AI, data, and automation are changing B2B e-commerce forever.<\/span><\/p><p><span style=\"color: #ffffff;\">The world of B2B e-commerce is changing faster than ever. While just a few years ago we mainly talked about omnichannel and personalization, today it\u2019s about autonomous purchasing, AI copilots, and data as a business model.<\/span><\/p><p><span style=\"color: #ffffff;\">The Digital Trends Report 2026 from Intershop shows that companies experimenting with AI today will lead the market tomorrow. Not by doing more, but by working smarter. By seeing technology not as an end in itself, but as an accelerator of value \u2014 for both the customer and the organization.<\/span><\/p><p><span style=\"color: #ffffff;\">In this blog series, I\u2019ll take you through the six most important trends that will define success in B2B commerce in the coming years. From AI taking over the buying process to managers reinventing their roles.<\/span><\/p><p><span style=\"color: #ffffff;\">Each article gives you insights, concrete examples, and practical steps to get started yourself.<\/span><br \/><span style=\"color: #ffffff;\">Whether you\u2019re focused on growth, efficiency, or customer-centricity, these trends will help you move forward.<\/span><br \/><span style=\"color: #ffffff;\">And believe me: the future of e-commerce isn\u2019t something that will happen, it\u2019s already happening today.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cecfb81 e-con-full e-flex e-con e-child\" data-id=\"cecfb81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b44174f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b44174f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/global-ecommerce.jpg\" class=\"attachment-full size-full wp-image-10309\" alt=\"\" srcset=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/global-ecommerce.jpg 1920w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/global-ecommerce-300x169.jpg 300w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/global-ecommerce-1024x576.jpg 1024w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/global-ecommerce-768x432.jpg 768w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/global-ecommerce-1536x864.jpg 1536w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/global-ecommerce-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b958bee elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"b958bee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e3f464 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4e3f464\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3eade6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c3eade6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"1229\" data-end=\"1309\"><span style=\"color: #ff6600;\"><strong data-start=\"1233\" data-end=\"1307\">Trend 5: Testing new markets without local teams? AI makes it possible<\/strong><\/span><\/h3><p data-start=\"1311\" data-end=\"1516\">International expansion used to be a months-long project, new teams, offices, translations, market research\u2026 But thanks to AI, you can now enter a new country <em data-start=\"1471\" data-end=\"1478\">today, <\/em>without being physically present.<\/p><p data-start=\"1518\" data-end=\"1748\">AI makes it possible to digitally explore, serve, and validate new markets. Think automatic localization, real-time translations, intelligent market analysis, and multilingual customer service , all without needing a local team.<\/p><h5 data-start=\"1641\" data-end=\"1674\"><span style=\"color: #ff6600;\">What\u2019s different now?<\/span><\/h5><ul><li data-start=\"1780\" data-end=\"1844\">AI automatically translates and adapts your content per market<\/li><li data-start=\"1780\" data-end=\"1844\">AI chatbots answer customer questions in local languages<\/li><li data-start=\"1780\" data-end=\"1844\">Market data is analyzed in real time: buying behavior, competition, search volume<\/li><li data-start=\"1780\" data-end=\"1844\">You can launch a digital pilot store in just a few days<\/li><\/ul><h5><span style=\"color: #ffffff;\"><strong>\u201cWith AI, you can start in Spain tomorrow \u2014 without getting on a plane.\u201d<\/strong><\/span><br data-start=\"2127\" data-end=\"2130\" \/><span style=\"color: #ffffff;\"><strong>\u2014 <em data-start=\"2134\" data-end=\"2172\">Intershop Digital Trends Report 2026<\/em><\/strong><\/span><\/h5><h5 data-start=\"2341\" data-end=\"2395\"><span style=\"color: #ff6600;\"><strong data-start=\"2176\" data-end=\"2235\">Example: B2B wholesaler opens a digital office in Italy<\/strong><\/span><\/h5><p data-start=\"2176\" data-end=\"2555\">A technical wholesaler wanted to test the Italian market. Using AI, the webshop was automatically translated, adjusted for local search terms, and supported with multilingual customer service through chatbots. Within two weeks, a test campaign was running and the first orders came in. All without a local branch.<\/p><p data-start=\"2557\" data-end=\"2589\"><span style=\"color: #ff6600;\"><strong data-start=\"2557\" data-end=\"2587\">What do you need in place?<\/strong><\/span><\/p><ul><li data-start=\"2590\" data-end=\"2694\"><p data-start=\"2592\" data-end=\"2694\">A solid PIM system. Without structured product information, you can\u2019t translate or localize quickly.<\/p><\/li><li data-start=\"2695\" data-end=\"2806\"><p data-start=\"2697\" data-end=\"2806\">A scalable commerce platform. One that supports new regions fast, in terms of currency, VAT, and language.<\/p><\/li><li data-start=\"2807\" data-end=\"2926\"><p data-start=\"2809\" data-end=\"2926\">Clear goals. What do you want to learn from your market exploration? Conversion, click behavior, price sensitivity?<\/p><\/li><li data-start=\"2927\" data-end=\"3010\"><p data-start=\"2929\" data-end=\"3010\">A test budget. You don\u2019t need to invest huge amounts, just experiment smartly.<\/p><\/li><\/ul><p data-start=\"3012\" data-end=\"3040\"><span style=\"color: #ff6600;\"><strong data-start=\"3012\" data-end=\"3038\">What are the benefits?<\/strong><\/span><\/p><ul><li data-start=\"3041\" data-end=\"3067\"><p data-start=\"3043\" data-end=\"3067\">Low market entry costs<\/p><\/li><li data-start=\"3068\" data-end=\"3102\"><p data-start=\"3070\" data-end=\"3102\">Fast validation of new markets<\/p><\/li><li data-start=\"3103\" data-end=\"3155\"><p data-start=\"3105\" data-end=\"3155\">Insights into customer needs without travel time<\/p><\/li><li data-start=\"3156\" data-end=\"3181\"><p data-start=\"3158\" data-end=\"3181\">More speed, less risk<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a1ce8c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"1a1ce8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3a4206 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f3a4206\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-121b13f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"121b13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3093\" data-end=\"3241\">In&nbsp;<a href=\"https:\/\/neortus.com\/en\/data-becomes-your-new-revenue-model\/\">part 6<\/a>, we\u2019ll explore how to turn data into a revenue model and how AI helps create services that customers truly value.<\/p>\n<p><em style=\"color: #ff6600; font-size: 16px;\">Source: Intershop Digital Trends Report 2026<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-042e076 e-flex e-con-boxed e-con e-parent\" data-id=\"042e076\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f12769 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"9f12769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/139575592.hs-sites-eu1.com\/b2b_ecommerce_trends_2026\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-001f78d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"001f78d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feebf89 exad-glass-effect-no exad-sticky-section-no\" data-id=\"feebf89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac537ca elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"ac537ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c4d781 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c4d781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba4ed7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4ba4ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From strategy to success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5762e48 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5762e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Would you like to discuss international growth with AI? Or start a pilot in a new market?\u00a0<br data-start=\"3534\" data-end=\"3537\" \/>Get in touch, I\u2019d be happy to help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6eb790e exad-glass-effect-no exad-sticky-section-no\" data-id=\"6eb790e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-549912d elementor-widget-tablet__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"549912d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1843\" height=\"1780\" src=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918.png\" class=\"attachment-full size-full wp-image-10120\" alt=\"\" srcset=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918.png 1843w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-300x290.png 300w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-1024x989.png 1024w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-768x742.png 768w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-1536x1483.png 1536w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-12x12.png 12w\" sizes=\"(max-width: 1843px) 100vw, 1843px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed99f4 elementor-align-center elementor-widget__width-inherit exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"9ed99f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/neortus.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>",
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        "rendered": "<p>Testing new markets without local teams? AI makes it possible Marco Flapper | 11-11-2025 Digital Trends for 2026 How AI, data, and automation are changing B2B e-commerce forever. The world of B2B e-commerce is changing faster than ever. While just a few years ago we mainly talked about omnichannel and personalization, today it\u2019s about autonomous [&hellip;]<\/p>",
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