{
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    "date": "2025-11-17T21:34:19",
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    "slug": "data-becomes-your-new-revenue-model",
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    "title": {
        "rendered": "Data Becomes Your New Revenue Model."
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        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"10350\" class=\"elementor elementor-10350\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12584f68 elementor-section-full_width elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"12584f68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-411995c3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"411995c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284fae6d elementor-widget-divider--view-line exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"284fae6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70647a3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"70647a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Data Becomes Your New Revenue Model<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a7243b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"74a7243b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marco Flapper | 18-11-2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a671e89 e-flex e-con-boxed e-con e-parent\" data-id=\"a671e89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60d6f11 e-con-full e-flex e-con e-child\" data-id=\"60d6f11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a90e6c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1a90e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ff6600;\">Digital Trends for 2026<\/span><\/h3><p data-start=\"91\" data-end=\"161\"><span style=\"color: #ffffff;\">How AI, data, and automation are changing B2B e-commerce forever.<\/span><\/p><p><span style=\"color: #ffffff;\">The world of B2B e-commerce is changing faster than ever. While just a few years ago we mainly talked about omnichannel and personalization, today it\u2019s about autonomous purchasing, AI copilots, and data as a business model.<\/span><\/p><p><span style=\"color: #ffffff;\">The Digital Trends Report 2026 from Intershop shows that companies experimenting with AI today will lead the market tomorrow. Not by doing more, but by working smarter. By seeing technology not as an end in itself, but as an accelerator of value \u2014 for both the customer and the organization.<\/span><\/p><p><span style=\"color: #ffffff;\">In this blog series, I\u2019ll take you through the six most important trends that will define success in B2B commerce in the coming years. From AI taking over the buying process to managers reinventing their roles.<\/span><\/p><p><span style=\"color: #ffffff;\">Each article gives you insights, concrete examples, and practical steps to get started yourself.<\/span><br \/><span style=\"color: #ffffff;\">Whether you\u2019re focused on growth, efficiency, or customer-centricity, these trends will help you move forward.<\/span><br \/><span style=\"color: #ffffff;\">And believe me: the future of e-commerce isn\u2019t something that will happen, it\u2019s already happening today.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cecfb81 e-con-full e-flex e-con e-child\" data-id=\"cecfb81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b44174f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b44174f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/touann-gatouillat-vergos-i93BSs6l2Ck-unsplash-1-1365x2048.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-10353\" alt=\"\" srcset=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/touann-gatouillat-vergos-i93BSs6l2Ck-unsplash-1-1365x2048.jpg 1365w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/touann-gatouillat-vergos-i93BSs6l2Ck-unsplash-1-200x300.jpg 200w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/touann-gatouillat-vergos-i93BSs6l2Ck-unsplash-1-683x1024.jpg 683w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/touann-gatouillat-vergos-i93BSs6l2Ck-unsplash-1-768x1152.jpg 768w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/touann-gatouillat-vergos-i93BSs6l2Ck-unsplash-1-1024x1536.jpg 1024w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/touann-gatouillat-vergos-i93BSs6l2Ck-unsplash-1-8x12.jpg 8w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/touann-gatouillat-vergos-i93BSs6l2Ck-unsplash-1-scaled.jpg 1707w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b958bee elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"b958bee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e3f464 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4e3f464\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3eade6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c3eade6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"1229\" data-end=\"1309\"><span style=\"color: #ff6600;\">Trend 6: Data Becomes Your New Revenue Model<\/span><\/h3><p data-start=\"1311\" data-end=\"1516\">B2B companies sit on a goldmine of data, but often only use it internally. Smart companies go a step further and turn their data into a product. With AI, you can transform insights from your data into valuable services for your customers.<\/p><h5 data-start=\"1641\" data-end=\"1674\"><span style=\"color: #ff6600;\">What do we mean by \u201cdata as a revenue model\u201d?<\/span><\/h5><p data-start=\"1580\" data-end=\"1706\">You don\u2019t just sell products,\u00a0 you sell insights, predictive information, or digital tools that help customers perform better.<\/p><p data-start=\"1708\" data-end=\"1717\">Examples:<\/p><ul><li data-start=\"1719\" data-end=\"1798\"><p data-start=\"1721\" data-end=\"1798\"><strong data-start=\"1721\" data-end=\"1747\">Predictive maintenance<\/strong>: using data to predict when something will break<\/p><\/li><li data-start=\"1799\" data-end=\"1881\"><p data-start=\"1801\" data-end=\"1881\"><strong data-start=\"1801\" data-end=\"1825\">Automated reordering<\/strong>: AI detects low stock levels and orders automatically<\/p><\/li><li data-start=\"1882\" data-end=\"1956\"><p data-start=\"1884\" data-end=\"1956\"><strong data-start=\"1884\" data-end=\"1907\">Personalized advice<\/strong>: usage data becomes actionable recommendations<\/p><\/li><\/ul><h5><span style=\"color: #ffffff;\">\u201cB2B customers don\u2019t expect datasheets \u2014 they expect recommendations.\u201d<\/span><br \/><span style=\"color: #ffffff;\">\u2013 Intershop Digital Trends Report 2026<\/span><\/h5><h5 data-start=\"2341\" data-end=\"2395\"><span style=\"color: #ff6600;\">Example: Huisman uses AI and drones for service<\/span><\/h5><p>Huisman, a manufacturer of heavy offshore cranes, uses drones and AI to monitor their cranes in the field. Sensors and image recognition detect wear and tear. Customers automatically receive a service proposal.<\/p><p>This creates a new data-driven revenue model, based on added value.<\/p><h5 data-start=\"2557\" data-end=\"2589\"><span style=\"color: #ff6600;\">How to get started<\/span><\/h5><ul><li><strong>Identify valuable data<\/strong><br \/>What information can truly help your customer?<\/li><li><strong>Make the data accessible<\/strong><br \/>Build dashboards, APIs, or apps.<\/li><li><strong>Ensure data security and privacy<\/strong><br \/>Transparency is essential.<\/li><li><strong>Package it as a service<\/strong><br \/>Think in subscriptions, licenses, or premium services.<\/li><\/ul><h5 data-start=\"3012\" data-end=\"3040\"><span style=\"color: #ff6600;\">What does it deliver?<\/span><\/h5><ul><li>New revenue streams<\/li><li>Stronger customer loyalty<\/li><li>Higher margins (services often cost less than products)<\/li><li>Positioning as a digital leader in your market<\/li><\/ul><p>You don\u2019t need to overhaul your entire business model right away. Start small:<br data-start=\"3052\" data-end=\"3055\" \/>A value-add service for top customers. A premium dashboard. Or an API for key dealers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a1ce8c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"1a1ce8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3a4206 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f3a4206\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-121b13f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"121b13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3093\" data-end=\"3241\">In the final part of this series, we\u2019ll recap all trends, and translate them into concrete strategic choices for your organization.hat customers truly value.<\/p><p><em style=\"color: #ff6600; font-size: 16px;\">Source: Intershop Digital Trends Report 2026<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-042e076 e-flex e-con-boxed e-con e-parent\" data-id=\"042e076\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f12769 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"9f12769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/139575592.hs-sites-eu1.com\/b2b_ecommerce_trends_2026\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-001f78d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"001f78d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feebf89 exad-glass-effect-no exad-sticky-section-no\" data-id=\"feebf89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac537ca elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"ac537ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c4d781 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c4d781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba4ed7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4ba4ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From strategy to success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5762e48 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5762e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you want to discover where your data creates opportunities for new revenue models? Or need inspiration from other industries? I\u2019d be happy to help you think it through.<\/p><p>Get in touch, I\u2019d be happy to help.<\/p><p><em><strong data-start=\"3464\" data-end=\"3481\">-Marco Flapper<\/strong><\/em><br data-start=\"3481\" data-end=\"3484\" \/><em>Director Consultancy<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6eb790e exad-glass-effect-no exad-sticky-section-no\" data-id=\"6eb790e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-549912d elementor-widget-tablet__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"549912d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1843\" height=\"1780\" src=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918.png\" class=\"attachment-full size-full wp-image-10120\" alt=\"\" srcset=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918.png 1843w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-300x290.png 300w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-1024x989.png 1024w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-768x742.png 768w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-1536x1483.png 1536w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-12x12.png 12w\" sizes=\"(max-width: 1843px) 100vw, 1843px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed99f4 elementor-align-center elementor-widget__width-inherit exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"9ed99f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/neortus.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>",
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        "rendered": "<p>Data Becomes Your New Revenue Model Marco Flapper | 18-11-2025 Digital Trends for 2026 How AI, data, and automation are changing B2B e-commerce forever. The world of B2B e-commerce is changing faster than ever. While just a few years ago we mainly talked about omnichannel and personalization, today it\u2019s about autonomous purchasing, AI copilots, and [&hellip;]<\/p>",
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