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        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"10388\" class=\"elementor elementor-10388\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12584f68 elementor-section-full_width elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"12584f68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-411995c3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"411995c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284fae6d elementor-widget-divider--view-line exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"284fae6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70647a3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"70647a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What the 6 Digital Trends of 2026 Mean for Your Strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a7243b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"74a7243b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marco Flapper | 21-11-2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a671e89 e-flex e-con-boxed e-con e-parent\" data-id=\"a671e89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60d6f11 e-con-full e-flex e-con e-child\" data-id=\"60d6f11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a90e6c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1a90e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ff6600;\">Digital Trends for 2026<\/span><\/h3>\n<p data-start=\"91\" data-end=\"161\"><span style=\"color: #ffffff;\">How AI, data, and automation are changing B2B e-commerce forever.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">The world of B2B e-commerce is changing faster than ever. While just a few years ago we mainly talked about omnichannel and personalization, today it\u2019s about autonomous purchasing, AI copilots, and data as a business model.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">The Digital Trends Report 2026 from Intershop shows that companies experimenting with AI today will lead the market tomorrow. Not by doing more, but by working smarter. By seeing technology not as an end in itself, but as an accelerator of value \u2014 for both the customer and the organization.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">In this blog series, I\u2019ll take you through the six most important trends that will define success in B2B commerce in the coming years. From AI taking over the buying process to managers reinventing their roles.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">In this final part, I\u2019ll recap the six trends and show you what you can already start doing today.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cecfb81 e-con-full e-flex e-con e-child\" data-id=\"cecfb81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b44174f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b44174f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1222\" height=\"1362\" src=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-00.20.07.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-10390\" alt=\"\" srcset=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-00.20.07.png 1222w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-00.20.07-269x300.png 269w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-00.20.07-919x1024.png 919w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-00.20.07-768x856.png 768w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-00.20.07-11x12.png 11w\" sizes=\"(max-width: 1222px) 100vw, 1222px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b958bee elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"b958bee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e3f464 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4e3f464\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3eade6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c3eade6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"789\" data-end=\"860\"><span style=\"color: #ff6600;\"><strong data-start=\"792\" data-end=\"860\">Part 7: What the 6 Digital Trends of 2026 Mean for Your Strategy<\/strong><\/span><\/h2>\n<p data-start=\"862\" data-end=\"1078\">After six blogs about the biggest digital trends in B2B e-commerce, it\u2019s time to take stock. What do all these developments mean as a whole? How do they connect? And more importantly: what can <em data-start=\"1055\" data-end=\"1060\">you<\/em> do with them now?<\/p>\n<h5 data-start=\"1085\" data-end=\"1140\"><span style=\"color: #ff6600;\"><strong data-start=\"1088\" data-end=\"1140\">The Common Thread: AI as the New Business Engine<\/strong><\/span><\/h5>\n<p data-start=\"1142\" data-end=\"1349\">Whether it\u2019s about being found more easily (AEO\/GEO), selling faster (copilots), smarter purchasing (AI agents), accelerating international growth, or developing digital services\u2014AI runs through every trend.<\/p>\n<p data-start=\"1351\" data-end=\"1398\">And it doesn\u2019t stop at tools. AI is changing:<\/p>\n<ul data-start=\"1399\" data-end=\"1501\">\n<li data-start=\"1399\" data-end=\"1431\">\n<p data-start=\"1401\" data-end=\"1431\">how customers search and buy<\/p>\n<\/li>\n<li data-start=\"1432\" data-end=\"1456\">\n<p data-start=\"1434\" data-end=\"1456\">how sales teams sell<\/p>\n<\/li>\n<li data-start=\"1457\" data-end=\"1478\">\n<p data-start=\"1459\" data-end=\"1478\">how managers lead<\/p>\n<\/li>\n<li data-start=\"1479\" data-end=\"1501\">\n<p data-start=\"1481\" data-end=\"1501\">how companies grow<\/p>\n<\/li>\n<\/ul>\n<h5 data-start=\"1508\" data-end=\"1555\"><span style=\"color: #ff6600;\"><strong data-start=\"1511\" data-end=\"1555\">What Can You Do as an E-commerce Leader?<\/strong><\/span><\/h5>\n<p data-start=\"1557\" data-end=\"1688\"><strong data-start=\"1557\" data-end=\"1573\">Bring focus.<br \/><\/strong>Not everything has to happen at once. Select one or two trends that will have the biggest impact on your business.<\/p>\n<p data-start=\"1690\" data-end=\"1818\"><strong data-start=\"1690\" data-end=\"1720\">Build a strong foundation.<br \/><\/strong>Without high-quality product data, connected systems, and accessible APIs, nothing will take off.<\/p>\n<p data-start=\"1820\" data-end=\"1919\"><strong data-start=\"1820\" data-end=\"1841\">Work iteratively.<\/strong> <br \/>Start small, learn fast, scale with intention. Think in pilots, not projects.<\/p>\n<p data-start=\"1921\" data-end=\"2058\"><strong data-start=\"1921\" data-end=\"1949\">Bring your people along.<br \/><\/strong> Technology only succeeds with adoption. Invest in training, change management, and room for experimentation.<\/p>\n<p data-start=\"1921\" data-end=\"2058\">\u00a0<\/p>\n<h4 data-start=\"1921\" data-end=\"2058\"><span style=\"color: #ffffff;\"><strong data-start=\"2062\" data-end=\"2133\">\u201cSuccess with AI is not about technology \u2013 it\u2019s about application.\u201d<\/strong><\/span><br data-start=\"2133\" data-end=\"2136\" \/><span style=\"color: #ffffff;\"><em data-start=\"2138\" data-end=\"2178\">\u2013 Intershop Digital Trends Report 2026<\/em><\/span><\/h4>\n<h5 data-start=\"2185\" data-end=\"2225\">\u00a0<\/h5>\n<h5 data-start=\"2185\" data-end=\"2225\"><span style=\"color: #ff6600;\"><strong data-start=\"2188\" data-end=\"2225\">AI Is Not the Future \u2013 It\u2019s Today<\/strong><\/span><\/h5>\n<p data-start=\"2227\" data-end=\"2450\">Gartner puts it sharply: by 2028, 15% of all business decisions will be made autonomously by AI. At the same time, 40% of AI projects will be discontinued due to lack of ROI. The difference lies in preparation and approach.<\/p>\n<h5 data-start=\"2457\" data-end=\"2483\"><span style=\"color: #ff6600;\"><strong data-start=\"2460\" data-end=\"2483\">Where Do You Start?<br \/><\/strong><\/span><\/h5>\n<p data-start=\"2485\" data-end=\"2535\">Intershop\u2019s report concludes with a clear roadmap:<\/p>\n<ol data-start=\"2537\" data-end=\"2742\">\n<li data-start=\"2537\" data-end=\"2590\">\n<p data-start=\"2540\" data-end=\"2590\"><strong data-start=\"2540\" data-end=\"2562\">Define your scope:<\/strong> choose valuable use cases<\/p>\n<\/li>\n<li data-start=\"2591\" data-end=\"2633\">\n<p data-start=\"2594\" data-end=\"2633\"><strong data-start=\"2594\" data-end=\"2631\">Prioritize tools and data sources<\/strong><\/p>\n<\/li>\n<li data-start=\"2634\" data-end=\"2665\">\n<p data-start=\"2637\" data-end=\"2665\"><strong data-start=\"2637\" data-end=\"2663\">Run a proof of concept<\/strong><\/p>\n<\/li>\n<li data-start=\"2666\" data-end=\"2702\">\n<p data-start=\"2669\" data-end=\"2702\"><strong data-start=\"2669\" data-end=\"2700\">Ensure an AI-ready platform<\/strong><\/p>\n<\/li>\n<li data-start=\"2703\" data-end=\"2742\">\n<p data-start=\"2706\" data-end=\"2742\"><strong data-start=\"2706\" data-end=\"2742\">Scale in phases based on results<\/strong><\/p>\n<\/li>\n<\/ol>\n<h5 data-start=\"2744\" data-end=\"2821\"><span style=\"color: #ff6600;\">And above all: <strong data-start=\"2759\" data-end=\"2769\">start. <\/strong>Not next year. Not after the summer. <strong data-start=\"2813\" data-end=\"2821\">Now.<\/strong><\/span><\/h5>\n<h5 data-start=\"2457\" data-end=\"2483\"><span style=\"color: #ff6600;\"><strong data-start=\"2460\" data-end=\"2483\">\u00a0<\/strong><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-042e076 e-flex e-con-boxed e-con e-parent\" data-id=\"042e076\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f12769 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"9f12769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/139575592.hs-sites-eu1.com\/b2b_ecommerce_trends_2026\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-001f78d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"001f78d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feebf89 exad-glass-effect-no exad-sticky-section-no\" data-id=\"feebf89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac537ca elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"ac537ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c4d781 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c4d781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba4ed7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4ba4ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From strategy to success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5762e48 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5762e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you\u2019d like to explore which AI trends will deliver the highest return for your e-commerce organization, or if you need help setting up a pilot or roadmap, get in touch. I\u2019d be happy to help turn opportunities into action.<\/p>\n<p><em><strong data-start=\"3464\" data-end=\"3481\">-Marco Flapper<\/strong><\/em><br data-start=\"3481\" data-end=\"3484\" \/><em>Director Consultancy<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6eb790e exad-glass-effect-no exad-sticky-section-no\" data-id=\"6eb790e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-549912d elementor-widget-tablet__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"549912d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1843\" height=\"1780\" src=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918.png\" class=\"attachment-full size-full wp-image-10120\" alt=\"\" srcset=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918.png 1843w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-300x290.png 300w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-1024x989.png 1024w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-768x742.png 768w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-1536x1483.png 1536w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-12x12.png 12w\" sizes=\"(max-width: 1843px) 100vw, 1843px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed99f4 elementor-align-center elementor-widget__width-inherit exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"9ed99f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/neortus.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>",
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        "rendered": "<p>What the 6 Digital Trends of 2026 Mean for Your Strategy Marco Flapper | 21-11-2025 Digital Trends for 2026 How AI, data, and automation are changing B2B e-commerce forever. The world of B2B e-commerce is changing faster than ever. While just a few years ago we mainly talked about omnichannel and personalization, today it\u2019s about [&hellip;]<\/p>",
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