{"id":8604,"date":"2025-08-20T23:29:53","date_gmt":"2025-08-20T23:29:53","guid":{"rendered":"https:\/\/neortus.com\/?page_id=8604"},"modified":"2025-09-08T11:15:43","modified_gmt":"2025-09-08T11:15:43","slug":"de-productbeleving-van-zonin1821-verhogen-met-salsify","status":"publish","type":"page","link":"https:\/\/neortus.com\/nl\/our-work\/elevating-zonin1821s-product-experience-with-salsify\/","title":{"rendered":"De productervaring van Zonin1821 verbeteren met Salsify"},"content":{"rendered":"
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De productervaring van Zonin1821 verbeteren met Salsify<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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In de concurrerende Amerikaanse wijnmarkt is een winnende digitale schapstrategie meer dan alleen gegevens. Het is een productervaring opbouwen die consumenten inspireert om jouw fles te kiezen boven die ernaast.<\/p>

Zonin1821, een wereldwijd bekende Italiaanse wijnproducent, stond voor de uitdaging om consistente, boeiende ervaringen te onderhouden via verschillende kanalen. Hun contentteam in de VS had een platform nodig dat rijke productverhalen kon verwerken, syndicatie kon stroomlijnen en wereldwijd kon schalen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Een rijker, slimmer en schaalbaar digitaal schap<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Door te migreren naar Salsify kreeg Zonin1821 een productinformatie management hub die klaar is voor de toekomst en die hun product listings in de VS en daarbuiten optimaliseert. Productgegevens werden geherstructureerd in een schaalbaar model, content en digitale middelen werden ge\u00efntegreerd en directe verbindingen met prioritaire kanalen werden geactiveerd. Met verrijkte, retailklare wijncontent en naadloze integratie met Brandfolder inspireert Zonin1821 consumenten nu met proefnotities, aromaprofielen, vari\u00ebteiten en koppelrecepten - voor een eersteklas productervaring overal waar shoppers rondkijken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tConsistente aanwezigheid in het digitale schap\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWe hebben ervoor gezorgd dat elk retailkanaal in de VS complete, accurate en inspirerende productcontent ontvangt, waardoor de merkidentiteit van Zonin1821 online wordt versterkt.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tConsumentgerichte productervaring\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWe hebben productpagina's opgehoogd met proefnotities, aromabeschrijvingen, details over de vari\u00ebteit en inspiratie voor het combineren met eten, zodat browsen verandert in kopen.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSchaalbare wereldwijde PXM basis\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWe bouwden een flexibel Salsify-gegevensmodel en integreerden Brandfolder-activa - klaar om uit te rollen naar andere markten en teams.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Zonin1821 - Kwaliteit Made in Italy wijn en cultuur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zonin1821 is een van de grootste particuliere wijnproducenten van Itali\u00eb, met meer dan 200 jaar ervaring in de wijnbouw. Zonin1821 is actief op zeven landgoederen in Itali\u00eb en in internationale wijngaarden en combineert traditie met innovatie om uitzonderlijke wijnen te leveren in meer dan 140 landen. In de VS bevat hun portfolio bekroonde labels die de diversiteit en rijkdom van de Italiaanse wijncultuur weerspiegelen, waardoor Zonin1821 een wereldwijde ambassadeur is van kwaliteit, vakmanschap en passie voor wijn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Van strategie naar succes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bij Neortus helpen we bij het ontwikkelen van schaalbare, klantgerichte en ge\u00efntegreerde e-commerce oplossingen. Of u nu een nieuw platform bouwt, uw huidige systemen optimaliseert of een naadloze omnichannel ervaring cre\u00ebert, wij zorgen voor de beste digitale oplossing. Neem vandaag nog contact met ons op.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"thumbnail_afbeelding0-removebg-preview\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Elevating Zonin1821\u2019s product experience with Salsify In the competitive US wine market, a winning digital shelf strategy is more than just data. It\u2019s building a product experience that inspires consumers to choose your bottle over the one next to it. Zonin1821, a globally renowned Italian wine producer, faced a challenge in maintaining consistent, engaging experiences […]<\/p>\n","protected":false},"author":2,"featured_media":9297,"parent":9592,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-8604","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/pages\/8604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/comments?post=8604"}],"version-history":[{"count":18,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/pages\/8604\/revisions"}],"predecessor-version":[{"id":9803,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/pages\/8604\/revisions\/9803"}],"up":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/pages\/9592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/media\/9297"}],"wp:attachment":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/media?parent=8604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}