{"id":10388,"date":"2025-11-20T23:16:39","date_gmt":"2025-11-20T23:16:39","guid":{"rendered":"https:\/\/neortus.com\/?p=10388"},"modified":"2025-11-20T23:33:25","modified_gmt":"2025-11-20T23:33:25","slug":"wat-de-6-digitale-trends-van-2026-betekenen-voor-uw-strategie","status":"publish","type":"post","link":"https:\/\/neortus.com\/nl\/what-the-6-digital-trends-of-2026-mean-for-your-strategy\/","title":{"rendered":"Wat de 6 digitale trends van 2026 betekenen voor je strategie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10388\" class=\"elementor elementor-10388\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12584f68 elementor-section-full_width elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"12584f68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-411995c3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"411995c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284fae6d elementor-widget-divider--view-line exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"284fae6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70647a3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"70647a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wat de 6 digitale trends van 2026 betekenen voor je strategie<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a7243b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"74a7243b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marco Flapper | 21-11-2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a671e89 e-flex e-con-boxed e-con e-parent\" data-id=\"a671e89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60d6f11 e-con-full e-flex e-con e-child\" data-id=\"60d6f11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a90e6c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1a90e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ff6600;\">De Digitale Trends van 2026<\/span><\/h3>\n<p data-start=\"91\" data-end=\"161\"><span style=\"color: #ffffff;\">Hoe AI, data en automatisering B2B e-commerce voorgoed veranderen.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">De wereld van B2B e-commerce verandert sneller dan ooit. Waar we een paar jaar geleden vooral spraken over omnichannel en personalisatie, hebben we het nu over autonome aankopen, AI-copilots en data als verdienmodel.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Het Digital Trends Report 2026 van Intershop laat zien dat bedrijven die vandaag experimenteren met AI, morgen de markt aanvoeren. Niet door m\u00e9\u00e9r te doen, maar door slimmer te werken. Door technologie niet als doel te zien, maar als versneller van waarde, voor klant \u00e9n organisatie.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">In deze blogserie neem ik je mee langs de zes belangrijkste trends die de komende jaren bepalend zijn voor succes in B2B commerce. Van AI die het koopproces overneemt tot managers die hun rol opnieuw uitvinden.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">In dit laatste deel geef ik een overzicht van de zes trends en laat ik je zien wat je vandaag al kunt gaan doen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cecfb81 e-con-full e-flex e-con e-child\" data-id=\"cecfb81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b44174f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b44174f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1222\" height=\"1362\" src=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-00.20.07.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-10390\" alt=\"\" srcset=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-00.20.07.png 1222w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-00.20.07-269x300.png 269w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-00.20.07-919x1024.png 919w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-00.20.07-768x856.png 768w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-21-at-00.20.07-11x12.png 11w\" sizes=\"(max-width: 1222px) 100vw, 1222px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b958bee elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"b958bee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e3f464 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4e3f464\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3eade6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c3eade6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"789\" data-end=\"860\"><span style=\"color: #ff6600;\"><strong data-start=\"792\" data-end=\"860\">Deel 7: Wat de 6 digitale trends van 2026 betekenen voor jouw strategie<\/strong><\/span><\/h2>\n<p data-start=\"862\" data-end=\"1078\">Na zes blogs over de grootste digitale trends in B2B e-commerce, is het tijd om de balans op te maken. Wat betekenen al deze ontwikkelingen als geheel? Hoe sluiten ze op elkaar aan? En nog belangrijker: wat kan <em data-start=\"1055\" data-end=\"1060\">jij<\/em> nu met ze doen?<\/p>\n<h5 data-start=\"1085\" data-end=\"1140\"><span style=\"color: #ff6600;\"><strong data-start=\"1088\" data-end=\"1140\">De rode draad: AI als nieuwe bedrijfsmotor<\/strong><\/span><\/h5>\n<p data-start=\"1142\" data-end=\"1349\">Of het nu gaat om beter gevonden worden (AEO\/GEO), sneller verkopen (copilots), slimmer inkopen (AI-agenten), internationale groei versnellen of digitale diensten ontwikkelen - AI loopt als een rode draad door elke trend.<\/p>\n<p data-start=\"1351\" data-end=\"1398\">En het blijft niet bij hulpmiddelen. AI is aan het veranderen:<\/p>\n<ul data-start=\"1399\" data-end=\"1501\">\n<li data-start=\"1399\" data-end=\"1431\">\n<p data-start=\"1401\" data-end=\"1431\">hoe klanten zoeken en kopen<\/p>\n<\/li>\n<li data-start=\"1432\" data-end=\"1456\">\n<p data-start=\"1434\" data-end=\"1456\">hoe verkoopteams verkopen<\/p>\n<\/li>\n<li data-start=\"1457\" data-end=\"1478\">\n<p data-start=\"1459\" data-end=\"1478\">hoe managers leiden<\/p>\n<\/li>\n<li data-start=\"1479\" data-end=\"1501\">\n<p data-start=\"1481\" data-end=\"1501\">hoe bedrijven groeien<\/p>\n<\/li>\n<\/ul>\n<h5 data-start=\"1508\" data-end=\"1555\"><span style=\"color: #ff6600;\"><strong data-start=\"1511\" data-end=\"1555\">Wat kun je doen als leider in e-commerce?<\/strong><\/span><\/h5>\n<p data-start=\"1557\" data-end=\"1688\"><strong data-start=\"1557\" data-end=\"1573\">Breng focus aan.<br \/><\/strong>Niet alles hoeft tegelijk te gebeuren. Selecteer \u00e9\u00e9n of twee trends die de grootste impact zullen hebben op je bedrijf.<\/p>\n<p data-start=\"1690\" data-end=\"1818\"><strong data-start=\"1690\" data-end=\"1720\">Bouw een sterke basis.<br \/><\/strong>Zonder hoogwaardige productgegevens, gekoppelde systemen en toegankelijke API's zal er niets van de grond komen.<\/p>\n<p data-start=\"1820\" data-end=\"1919\"><strong data-start=\"1820\" data-end=\"1841\">Werk iteratief.<\/strong> <br \/>Begin klein, leer snel, schaal op met intentie. Denk in pilots, niet in projecten.<\/p>\n<p data-start=\"1921\" data-end=\"2058\"><strong data-start=\"1921\" data-end=\"1949\">Neem je mensen mee.<br \/><\/strong> Technologie slaagt alleen met adoptie. Investeer in training, verandermanagement en ruimte om te experimenteren.<\/p>\n<p data-start=\"1921\" data-end=\"2058\">\u00a0<\/p>\n<h4 data-start=\"1921\" data-end=\"2058\"><span style=\"color: #ffffff;\"><strong data-start=\"2062\" data-end=\"2133\">\u201cSucces met AI gaat niet over technologie - het gaat over toepassing.\u201d<\/strong><\/span><br data-start=\"2133\" data-end=\"2136\" \/><span style=\"color: #ffffff;\"><em data-start=\"2138\" data-end=\"2178\">- Intershop Digital Trends Rapport 2026<\/em><\/span><\/h4>\n<h5 data-start=\"2185\" data-end=\"2225\">\u00a0<\/h5>\n<h5 data-start=\"2185\" data-end=\"2225\"><span style=\"color: #ff6600;\"><strong data-start=\"2188\" data-end=\"2225\">AI is niet de toekomst - het is vandaag<\/strong><\/span><\/h5>\n<p data-start=\"2227\" data-end=\"2450\">Gartner stelt het scherp: in 2028 zal 15% van alle zakelijke beslissingen autonoom door AI worden genomen. Tegelijkertijd zal 40% van de AI-projecten worden stopgezet wegens gebrek aan ROI. Het verschil zit in de voorbereiding en aanpak.<\/p>\n<h5 data-start=\"2457\" data-end=\"2483\"><span style=\"color: #ff6600;\"><strong data-start=\"2460\" data-end=\"2483\">Waar begin je?<br \/><\/strong><\/span><\/h5>\n<p data-start=\"2485\" data-end=\"2535\">Het rapport van Intershop sluit af met een duidelijk stappenplan:<\/p>\n<ol data-start=\"2537\" data-end=\"2742\">\n<li data-start=\"2537\" data-end=\"2590\">\n<p data-start=\"2540\" data-end=\"2590\"><strong data-start=\"2540\" data-end=\"2562\">Bepaal je bereik:<\/strong> kies waardevolle use cases<\/p>\n<\/li>\n<li data-start=\"2591\" data-end=\"2633\">\n<p data-start=\"2594\" data-end=\"2633\"><strong data-start=\"2594\" data-end=\"2631\">Tools en gegevensbronnen prioriteren<\/strong><\/p>\n<\/li>\n<li data-start=\"2634\" data-end=\"2665\">\n<p data-start=\"2637\" data-end=\"2665\"><strong data-start=\"2637\" data-end=\"2663\">Een proof of concept uitvoeren<\/strong><\/p>\n<\/li>\n<li data-start=\"2666\" data-end=\"2702\">\n<p data-start=\"2669\" data-end=\"2702\"><strong data-start=\"2669\" data-end=\"2700\">Zorgen voor een platform dat klaar is voor AI<\/strong><\/p>\n<\/li>\n<li data-start=\"2703\" data-end=\"2742\">\n<p data-start=\"2706\" data-end=\"2742\"><strong data-start=\"2706\" data-end=\"2742\">Opschalen in fasen op basis van resultaten<\/strong><\/p>\n<\/li>\n<\/ol>\n<h5 data-start=\"2744\" data-end=\"2821\"><span style=\"color: #ff6600;\">En vooral: <strong data-start=\"2759\" data-end=\"2769\">beginnen. <\/strong>Niet volgend jaar. Niet na de zomer. <strong data-start=\"2813\" data-end=\"2821\">Nu.<\/strong><\/span><\/h5>\n<h5 data-start=\"2457\" data-end=\"2483\"><span style=\"color: #ff6600;\"><strong data-start=\"2460\" data-end=\"2483\">\u00a0<\/strong><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-042e076 e-flex e-con-boxed e-con e-parent\" data-id=\"042e076\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f12769 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"9f12769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/139575592.hs-sites-eu1.com\/b2b_ecommerce_trends_2026\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Rapport downloaden<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-001f78d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"001f78d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feebf89 exad-glass-effect-no exad-sticky-section-no\" data-id=\"feebf89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac537ca elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"ac537ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c4d781 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c4d781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba4ed7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4ba4ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Van strategie naar succes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5762e48 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5762e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Als je wilt onderzoeken welke AI-trends het hoogste rendement opleveren voor jouw e-commerce organisatie, of als je hulp nodig hebt bij het opzetten van een pilot of roadmap, neem dan contact met me op. Ik help je graag om kansen om te zetten in actie.<\/p>\n<p class=\"translation-block\"><em><strong data-start=\"3464\" data-end=\"3481\">-Marco Flapper<\/strong><\/em><br data-start=\"3481\" data-end=\"3484\"><em>Director Consultancy<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6eb790e exad-glass-effect-no exad-sticky-section-no\" data-id=\"6eb790e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-549912d elementor-widget-tablet__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"549912d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1843\" height=\"1780\" src=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918.png\" class=\"attachment-full size-full wp-image-10120\" alt=\"\" srcset=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918.png 1843w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-300x290.png 300w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-1024x989.png 1024w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-768x742.png 768w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-1536x1483.png 1536w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/10\/Marco-e1761145406918-12x12.png 12w\" sizes=\"(max-width: 1843px) 100vw, 1843px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed99f4 elementor-align-center elementor-widget__width-inherit exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"9ed99f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/neortus.com\/nl\/neem-contact-op-met\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>What the 6 Digital Trends of 2026 Mean for Your Strategy Marco Flapper | 21-11-2025 Digital Trends for 2026 How AI, data, and automation are changing B2B e-commerce forever. The world of B2B e-commerce is changing faster than ever. While just a few years ago we mainly talked about omnichannel and personalization, today it\u2019s about [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36,31],"tags":[32,33],"class_list":["post-10388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-technology","tag-blog","tag-technology"],"_links":{"self":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts\/10388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/comments?post=10388"}],"version-history":[{"count":5,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts\/10388\/revisions"}],"predecessor-version":[{"id":10396,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts\/10388\/revisions\/10396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/media\/10390"}],"wp:attachment":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/media?parent=10388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/categories?post=10388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/tags?post=10388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}