{"id":10614,"date":"2026-01-13T09:15:59","date_gmt":"2026-01-13T09:15:59","guid":{"rendered":"https:\/\/neortus.com\/?p=10614"},"modified":"2026-01-13T10:59:05","modified_gmt":"2026-01-13T10:59:05","slug":"de-belangrijkste-e-commerce-b2b-commerce-evenementen-in-nederland-en-europa-2026","status":"publish","type":"post","link":"https:\/\/neortus.com\/nl\/the-most-important-e-commerce-b2b-commerce-events-in-the-netherlands-and-europe-2026\/","title":{"rendered":"De belangrijkste e-commerce & B2B commerce evenementen in Nederland en Europa (2026)"},"content":{"rendered":"\t\t
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The most important e-commerce & B2B commerce events in the Netherlands and Europe (2026) <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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B2B, PIM & Digital Shelf events\u2013 and how to combine these events strategically <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The e-commerce landscape is evolving rapidly. Composable architectures, AI, rising demands on\u00a0<\/span>product data quality<\/span>, increasing importance of\u00a0<\/span>digital shelf performance<\/span>, and the growth of\u00a0<\/span>B2B e-commerce<\/span>\u00a0are forcing organizations to rethink their digital strategy.<\/span>\u00a0<\/span><\/p>

Industry events play a key role in this process,\u00a0but only when chosen deliberately.<\/span>\u00a0<\/span><\/p>

This article provides a\u00a0<\/span>complete\u00a0overview\u00a0of the most important e-commerce and B2B commerce events in the Netherlands and Europe for 2026<\/span>, including guidance on\u00a0<\/span>PIM, digital shelf management, and strategic event\u00a0selection<\/span>.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The role of e-commerce events: orientation, strategy, and depth <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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E-commerce events\u00a0generally fall\u00a0into three categories:<\/span>\u00a0<\/span><\/p>

  1. Dutch events<\/span><\/b>\u00a0\u2013 orientation and practical insights<\/span>\u00a0<\/span><\/li><\/ol>
    1. European events<\/span><\/b>\u00a0\u2013 enterprise strategy and benchmarks<\/span>\u00a0<\/span><\/li><\/ol>
      1. B2B-specific events<\/span><\/b>\u00a0\u2013 complexity, PIM,\u00a0ERP\u00a0and digital sales<\/span>\u00a0<\/span><\/li><\/ol>

        Organizations facing platform, architecture, or data decisions need\u00a0<\/span>all three<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        Dutch e-commerce events <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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        \r\n\t\t\t \t\t \t\t\r\n\t \t\tWebwinkel Vakdagen 2026, 25-26 March, Utrecht\t\t\t\t\t\t<\/span>\r\n\t \t\t<\/a>\r\n\t\t\t\t\t

        Card Tag<\/p>

        The largest e-commerce event in the Netherlands, covering platforms, marketing, logistics, PIM, and digital shelf tooling. <\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t<\/span>\r\n\r\n\t\t\t\t\t\t\t \t<\/a>\r\n\t\t\t\t \t<\/div>\r\n <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \r\n\t\t\t \t\t \t\t\r\n\t \t\tEmerce E-commerce Live! 2026, 28 May, Amsterdam\t\t\t\t\t\t<\/span>\r\n\t \t\t<\/a>\r\n\t\t\t\t\t

        Card Tag<\/p>

        Focused on digital transformation, AI, CX, and omnichannel governance. <\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t<\/span>\r\n\r\n\t\t\t\t\t\t\t \t<\/a>\r\n\t\t\t\t \t<\/div>\r\n <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        European e-commerce events <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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        \r\n\t\t\t \t\t \t\t\r\n\t \t\tShoptalk Europe 2026, 9-11 June, Barcelona\t\t\t\t\t\t<\/span>\r\n\t \t\t<\/a>\r\n\t\t\t\t\t

        Card Tag<\/p>

        A leading European event covering composable commerce, product data governance, and digital shelf performance. <\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t<\/span>\r\n\r\n\t\t\t\t\t\t\t \t<\/a>\r\n\t\t\t\t \t<\/div>\r\n <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \r\n\t\t\t \t\t \t\t\r\n\t \t\tNRF: Retail\u2019s Big Show Europe 2026, 15-17 September, Paris\t\t\t\t\t\t<\/span>\r\n\t \t\t<\/a>\r\n\t\t\t\t\t

        Card Tag<\/p>

        Focused on digital transformation, AI, CX, and omnichannel governance. <\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t<\/span>\r\n\r\n\t\t\t\t\t\t\t \t<\/a>\r\n\t\t\t\t \t<\/div>\r\n <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \r\n\t\t\t \t\t \t\t\r\n\t \t\tK5 Future Retail Conference, 23-24 June 2026, Berlin\t\t\t\t\t\t<\/span>\r\n\t \t\t<\/a>\r\n\t\t\t\t\t

        Card Tag<\/p>

        Highly relevant for enterprise and B2B commerce. <\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t<\/span>\r\n\r\n\t\t\t\t\t\t\t \t<\/a>\r\n\t\t\t\t \t<\/div>\r\n <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \r\n\t\t\t \t\t \t\t\r\n\t \t\tE-commerce Berlin Expo 2026, 17-18 February, Berlin\t\t\t\t\t\t<\/span>\r\n\t \t\t<\/a>\r\n\t\t\t\t\t

        Card Tag<\/p>

        Practical, vendor-focused European expo. <\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t<\/span>\r\n\r\n\t\t\t\t\t\t\t \t<\/a>\r\n\t\t\t\t \t<\/div>\r\n <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Dedicated B2B commerce events<\/span><\/span>\u00a0<\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \r\n\t\t\t \t\t \t\t\r\n\t \t\tB2B Online Europe, 2-3 December, Berlin\t\t\t\t\t\t<\/span>\r\n\t \t\t<\/a>\r\n\t\t\t\t\t

        Card Tag<\/p>

        Europe\u2019s most focused B2B e-commerce event, covering ERP, PIM, pricing, and digital sales transformation. <\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t<\/span>\r\n\r\n\t\t\t\t\t\t\t \t<\/a>\r\n\t\t\t\t \t<\/div>\r\n <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \r\n\t\t\t \t\t \t\t\r\n\t \t\tEmerce B2B Digital, 7 May, Netherlands\t\t\t\t\t\t<\/span>\r\n\t \t\t<\/a>\r\n\t\t\t\t\t

        Card Tag<\/p>

        A one-day Dutch B2B digital commerce event with practical case studies. <\/div>\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t<\/span>\r\n\r\n\t\t\t\t\t\t\t \t<\/a>\r\n\t\t\t\t \t<\/div>\r\n <\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        How\u00a0<\/span>to<\/span>\u00a0combine events\u00a0<\/span>strategically<\/span><\/span><\/span><\/h3>

        > Orientation:<\/b>\u00a0Dutch events\u00a0<\/span><\/p>

        > B2B depth:<\/b>\u00a0B2B Online Europe, K5\u00a0<\/span><\/p>

        > European benchmarks:<\/b>\u00a0Shoptalk Europe, NRF Europe\u00a0<\/span><\/p>

        > Vendor deep dives:<\/b>\u00a0SAP Sapphire, Adobe Summit, Salesforce\u00a0Worldtour<\/span>\u00a0<\/span><\/p>

        Checklist: maximizing ROI from e-commerce events<\/span><\/span>\u00a0<\/span><\/span><\/h3>

        \u2610 Is our focus B2C, B2B, or hybrid?<\/span><\/span>\u00a0<\/span>
        <\/span>\u2610 Do PIM and digital shelf management play a strategic role?<\/span><\/span>\u00a0<\/span>
        <\/span>\u2610 Are we attending European and B2B-focused events in addition to Dutch ones?<\/span><\/span>\u00a0<\/span>
        <\/span>\u2610 Are business, IT, data, and sales all represented?<\/span><\/span>\u00a0<\/span>
        <\/span>\u2610 Have we planned a post-event roadmap or alignment session?<\/span><\/span>\u00a0<\/span><\/span><\/p>

        Rule of thumb:<\/b>\u00a0
        <\/span>Never make major platform or PIM decisions without European and B2B input.\u00a0<\/span><\/p>

        Conclusion<\/span><\/span>\u00a0<\/span><\/h3>

        E-commerce events become truly valuable when embedded in a structured decision-making cycle. Combining Dutch, European, and B2B-specific events enables organizations to make better decisions around platforms,\u00a0<\/span><\/span>product data<\/span><\/span>,\u00a0<\/span><\/span>digital shelf performance<\/span><\/span>, and scalable growth.<\/span><\/span>\u00a0<\/span><\/span><\/p>

        About Neortus<\/span><\/span>\u00a0<\/span><\/span><\/h3>

        Neortus supports organizations with platform strategy, composable architecture,\u00a0<\/span><\/span>PIM<\/span><\/span>,\u00a0<\/span><\/span>digital shelf management<\/span><\/span>,\u00a0<\/span><\/span>and<\/span><\/span>\u00a0<\/span><\/span>B2B commerce transformation<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Are You Attending Any of These Events?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        We\u2019ll be visiting several of these eCommerce, B2B, PIM, and Digital Shelf events in 2026.
        If you\u2019re there too, let\u2019s grab a cup of coffee and exchange ideas on digital commerce, platform strategy, and what\u2019s next for B2B.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        The most important e-commerce & B2B commerce events in the Netherlands and Europe (2026) B2B, PIM & Digital Shelf events\u2013 and how to combine these events strategically The e-commerce landscape is evolving rapidly. Composable architectures, AI, rising demands on\u00a0product data quality, increasing importance of\u00a0digital shelf performance, and the growth of\u00a0B2B e-commerce\u00a0are forcing organizations to rethink […]<\/p>\n","protected":false},"author":3,"featured_media":10706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[35],"tags":[],"class_list":["post-10614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts\/10614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/comments?post=10614"}],"version-history":[{"count":19,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts\/10614\/revisions"}],"predecessor-version":[{"id":10722,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts\/10614\/revisions\/10722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/media\/10706"}],"wp:attachment":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/media?parent=10614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/categories?post=10614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/tags?post=10614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}