{"id":11151,"date":"2026-06-02T20:32:35","date_gmt":"2026-06-02T20:32:35","guid":{"rendered":"https:\/\/neortus.com\/?p=11151"},"modified":"2026-06-02T20:38:03","modified_gmt":"2026-06-02T20:38:03","slug":"hoe-groothandels-voor-b2b-navigeren-in-het-digitale-tijdperk","status":"publish","type":"post","link":"https:\/\/neortus.com\/nl\/podcast\/how-b2b-wholesalers-are-navigating-in-the-digital-age\/","title":{"rendered":"Hoe B2B-groothandelaren navigeren in het digitale tijdperk | Neotalk Aflevering 02"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11151\" class=\"elementor elementor-11151\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12584f68 elementor-section-full_width elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"12584f68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-411995c3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"411995c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284fae6d elementor-widget-divider--view-line exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"284fae6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70647a3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"70647a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\nHoe B2B-groothandelaren navigeren in het digitale tijdperk | Neotalk Aflevering 02<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c858ab9 e-flex e-con-boxed e-con e-parent\" data-id=\"c858ab9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b45034f e-con-full e-flex e-con e-child\" data-id=\"b45034f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02793de exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"02793de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-renderer-start-pos=\"1\" data-local-id=\"387da9b4f542\"><span style=\"color: #ffffff;\">Welkom bij Neotalk Aflevering 2!<\/span><\/p><p data-renderer-start-pos=\"1\" data-local-id=\"387da9b4f542\"><span style=\"color: #ffffff;\">In deze aflevering van NeoTalk gaat Atul in gesprek met Edgar Aker, Chief Marketing Officer van een meer dan 100 jaar oude Nederlandse groothandel, Koninklijke Oosterberg, om te onderzoeken hoe traditionele B2B-groothandels omgaan met de verschuiving naar digitale ervaringen en moderne B2B-handel.<\/span><\/p><p data-renderer-start-pos=\"1\" data-local-id=\"387da9b4f542\"><span style=\"color: #ffffff;\">Gebouwd op tientallen jaren aan persoonlijke relaties, vertrouwen en fysieke winkels, transformeert het bedrijf nu om te voldoen aan de eisen van de complexe en digitaal-eerste B2B-klantreis van vandaag. Dus hoe blijf je persoonlijk terwijl je digitaal gaat?<\/span><\/p><p data-renderer-start-pos=\"1\" data-local-id=\"387da9b4f542\"><span style=\"color: #ffffff;\">In dit gesprek deelt Edgar hoe hun organisatie legacy combineert met innovatie, waarbij ze evolueren van een puur transactionele webshop naar een meer oplossingsgerichte en klantgerichte digitale ervaring. Van het mogelijk maken van self-service en transparantie na verkoop tot het experimenteren met nieuwe klantreizen ge\u00efnspireerd door B2C, de verschuiving is zowel strategisch als cultureel.<\/span><\/p><p data-renderer-start-pos=\"1\" data-local-id=\"387da9b4f542\"><span style=\"color: #ffffff;\">We duiken ook in hoe AI wordt toegepast in B2B, de groeiende vraag naar eenvoud in complexe technische sectoren, en waarom de toekomst toebehoort aan bedrijven die omnichannel-ervaringen kunnen bieden zonder het menselijke aspect te verliezen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0711cca e-con-full e-flex e-con e-child\" data-id=\"0711cca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div data-id=\"1e2d822\" data-interaction-id=\"1e2d822\" data-e-type=\"e-youtube\"  class=\"e-youtube-base\"  data-settings=\"&#x7B;&quot;source&quot;&#x3A;&quot;https&#x3A;&#x5C;&#x2F;&#x5C;&#x2F;youtu.be&#x5C;&#x2F;L723bVElnkg&quot;,&quot;autoplay&quot;&#x3A;false,&quot;mute&quot;&#x3A;false,&quot;controls&quot;&#x3A;true,&quot;cc_load_policy&quot;&#x3A;false,&quot;loop&quot;&#x3A;false,&quot;rel&quot;&#x3A;true,&quot;start&quot;&#x3A;null,&quot;end&quot;&#x3A;null,&quot;privacy&quot;&#x3A;false,&quot;lazyload&quot;&#x3A;false&#x7D;\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-001f78d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"001f78d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feebf89 exad-glass-effect-no exad-sticky-section-no\" data-id=\"feebf89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0993e9d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0993e9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">NeoTalk is een podcast met eerlijke gesprekken met digitale leiders die de toekomst van e-commerce en B2B e-commerce vormgeven. We spreken met oprichters, commerce-executives en technologieleiders van merkfabrikanten, groothandels, retailers en digitale commercebedrijven. <\/span><\/p><p><span style=\"color: #ffffff;\">Elke aflevering verkent het werkelijke denken achter e-commercestrategie, digitale transformatie, AI in de handel, klantervaring (CX) en moderne handelstechnologie. <\/span><\/p><p><span style=\"color: #ffffff;\">We gaan verder dan de overwinningen om de uitdagingen, beslissingen en lessen te bespreken die gepaard gaan met het leiden van digitale handelsbedrijven in een snel veranderende wereld. <\/span><\/p><p><span style=\"color: #ffffff;\">Geen hype. Geen theorie. Gewoon echte gesprekken over B2B-handel, e-commercegroei, digitale innovatie en leiderschap, gevoerd door de mensen die de toekomst van handel vormgeven.<\/span><\/p><p><span style=\"color: #ffffff;\">Abonneren op <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.youtube.com\/@NeotalkbyNeortus\">Neotalk<\/a><\/span> voor meer inzichten in gesprekken met leiders die digitale handel, AI en klantervaring vormgeven.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How B2B Wholesalers Are Navigating in the Digital Age | Neotalk Episode 02 Welcome to Neotalk Episode 2! In this episode of NeoTalk, Atul sits down with Edgar Aker, Chief Marketing Officer of a 100+ years old Dutch wholesaler, Koninklijke Oosterberg, to explore how traditional B2B wholesalers are navigating the shift toward digital experience and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[],"class_list":["post-11151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts\/11151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/comments?post=11151"}],"version-history":[{"count":5,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts\/11151\/revisions"}],"predecessor-version":[{"id":11174,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts\/11151\/revisions\/11174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/media\/11050"}],"wp:attachment":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/media?parent=11151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/categories?post=11151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/tags?post=11151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}