{"id":9185,"date":"2025-08-11T08:58:42","date_gmt":"2025-08-11T08:58:42","guid":{"rendered":"https:\/\/neortus.com\/?p=9185"},"modified":"2025-09-04T13:06:35","modified_gmt":"2025-09-04T13:06:35","slug":"hiaten-in-de-governance-van-het-beheer-van-digitale-schappen-dichten","status":"publish","type":"post","link":"https:\/\/neortus.com\/nl\/closing-governance-gaps-in-digital-shelf-management\/","title":{"rendered":"Governance-gaten dichten in het beheer van digitale schappen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9185\" class=\"elementor elementor-9185\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12584f68 elementor-section-full_width elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"12584f68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-411995c3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"411995c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284fae6d elementor-widget-divider--view-line exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"284fae6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70647a3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"70647a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Closing Governance Gaps in Digital Shelf Management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a7243b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"74a7243b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">- Nikki Eijpen | 09-08-2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6bfb247 e-grid e-con-boxed e-con e-parent\" data-id=\"6bfb247\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6beaa6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c6beaa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-renderer-start-pos=\"1\"><span style=\"color: #ffffff;\">Every brand wants better digital shelf performance for faster time to market, higher conversion, consistent experiences across every channel. So, they buy tools, launch projects and run workshops. And yet, most still struggle. Not because they lack technology. But because they lack something far more fundamental: ownership.<\/span><\/p>\n<p data-renderer-start-pos=\"328\"><span style=\"color: #ffffff;\">The digital shelf is being mismanaged in plain sight. Product data lives in silos, listings underperform, and errors go unnoticed until a customer points them out. Because no one owns the outcome. And until someone does, performance won\u2019t improve, no matter how advanced the tech stack gets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314b15d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"314b15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/neortus.com\/wp-content\/uploads\/elementor\/thumbs\/csm_xpln-was-ist-digital-shelf-analytics-titelbild_d6a9d83971-ra3du4pe3fuhcq4ws8uel445tzq8mei4ots59hyhqg.webp\" title=\"csm_xpln-was-ist-digital-shelf-analytics-titelbild_d6a9d83971\" alt=\"csm_xpln-was-ist-digital-shelf-analytics-titelbild_d6a9d83971\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b62a8ec elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b62a8ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20e028c6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"20e028c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cd3fa0c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2cd3fa0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"Governance-\u2260-bureaucracy\" data-renderer-start-pos=\"621\"><span style=\"color: #ff6600;\">Governance \u2260 bureaucracy<\/span><\/h4>\n<p>Many brands hear the word <em data-renderer-mark=\"true\">governance<\/em> and immediately think of slow approvals and committee meetings. But governance, when done right, is the exact opposite: it creates speed, clarity, and control.<\/p>\n<p>In our NeoShelf Framework, governance sits at the top of the pyramid for a reason. It defines the rules of the game. It answers questions like:<\/p>\n<ul>\n<li data-renderer-start-pos=\"994\">Who decides when a product is content-ready?<\/li>\n<li data-renderer-start-pos=\"994\">Who resolves conflicts between global and local teams?<\/li>\n<li data-start=\"234\" data-end=\"295\">\u00a0Who\u2019s responsible for content that underperforms?<\/li>\n<\/ul>\n<p data-start=\"1395\" data-end=\"1788\">Without clear answers to those questions, your digital shelf efforts will always be reactive. Firefighting becomes the norm Meanwhile your competitors keep winning share.<\/p>\n<h4 id=\"What-bad-and-good-governance-look-like\" data-renderer-start-pos=\"1325\"><span style=\"color: #ff6600;\">What bad and good governance look like<\/span><\/h4>\n<p data-start=\"2120\" data-end=\"2285\">Let\u2019s make it clear: governance gaps are expensive. Here\u2019s what weak, costly governance typically looks like:<\/p>\n<ul>\n<li>\n<p data-renderer-start-pos=\"1478\">Launch delays due to unclear content approvals.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1529\">Retailer rejections because syndication checks were skipped.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1593\">Duplicate content work across markets.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1635\">Missed KPIs because no one was tracking the right metrics or tracking them at all.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2536\" data-end=\"2676\">The pattern is predictable. Without ownership, there\u2019s no focus. Without governance, there\u2019s no progress. And without either, the digital shelf becomes a source of frustration instead of growth. Strong digital shelf governance doesn\u2019t mean more meetings or added complexity. It means defining who owns what, how decisions get made, and which KPIs matter.<\/p>\n<p data-start=\"2678\" data-end=\"2888\">According to our NeoShelf Framework, effective governance includes:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"2148\"><strong data-renderer-mark=\"true\">Clear accountability<\/strong>: Appoint a digital shelf owner with real authority.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2224\"><strong data-renderer-mark=\"true\">Shared KPIs<\/strong>: Align marketing, ecommerce, and operations around common performance metrics.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2318\"><strong data-renderer-mark=\"true\"><span data-highlighted=\"true\" data-vc=\"highlighted-text\"><span class=\"_kqswh2mm\"><span class=\"_5pioz8co _189eyh40 _1il9buyh _19lcevot _d0altlke\" data-testid=\"definition-highlighter\">RACI<\/span><\/span><\/span> models<\/strong>: Clarify who is responsible, accountable, consulted, and informed across all activities.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2422\"><strong data-renderer-mark=\"true\">Steering routines<\/strong>: Implement monthly or quarterly check-ins with cross-functional leaders.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2516\"><strong data-renderer-mark=\"true\">Escalation paths<\/strong>: Resolve issues before they become blockers.<\/p>\n<\/li>\n<\/ul>\n<p>This is not about control for control\u2019s sake. It\u2019s about turning digital shelf management into a business system.<\/p>\n<h4 id=\"Where-do-you-stand?\" data-renderer-start-pos=\"2696\"><span style=\"color: #ff6600;\">Where do you stand?<\/span><\/h4>\n<p data-renderer-start-pos=\"2696\">And more importantly: what\u2019s your next step? Use the following table to assess your current maturity and define immediate, practical actions. marketplace integration are critical. But the right starting point depends on your business goals.<\/p>\n<div class=\"tableView-content-wrap\" data-prosemirror-initial-todom-render=\"true\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"table\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">\n<div data-testid=\"table-alignment-container\">\n<div class=\"pm-table-resizer-container\">\n<div class=\"resizer-item display-handle\">\n<div class=\"pm-table-container\" data-number-column=\"false\" data-layout=\"default\" data-testid=\"table-container\">\n<div class=\"pm-table-with-left-shadow\">\u00a0<\/div>\n<div class=\"pm-table-wrapper\">\n<table data-number-column=\"false\" data-layout=\"default\" data-autosize=\"false\" data-table-local-id=\"dd439e17-0583-4a6a-86fa-445215e00ed8\" data-table-width=\"760\"><colgroup> <col \/> <col \/> <col \/><\/colgroup>\n<tbody>\n<tr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableRow\" data-prosemirror-node-block=\"true\">\n<td class=\"pm-table-cell-content-wrap\" data-cell-background=\"#f4f5f7\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><span style=\"color: #ff6600;\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Maturity level<\/strong><\/span><\/p>\n<\/td>\n<td class=\"pm-table-cell-content-wrap\" data-cell-background=\"#f4f5f7\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><span style=\"color: #ff6600;\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">What it looks like<\/strong><\/span><\/p>\n<\/td>\n<td class=\"pm-table-cell-content-wrap\" data-cell-background=\"#f4f5f7\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><span style=\"color: #ff6600;\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Next steps<\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n<tr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableRow\" data-prosemirror-node-block=\"true\">\n<td class=\"pm-table-cell-content-wrap\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Low<\/strong><\/p>\n<\/td>\n<td class=\"pm-table-cell-content-wrap\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">No single owner. No formal KPIs. Governance is informal, if it exists at all.<\/p>\n<\/td>\n<td class=\"pm-table-cell-content-wrap\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Appoint a dedicated digital shelf owner. Define a basic RACI. Set 2\u20133 baseline KPIs.<\/p>\n<\/td>\n<\/tr>\n<tr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableRow\" data-prosemirror-node-block=\"true\">\n<td class=\"pm-table-cell-content-wrap\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Medium<\/strong><\/p>\n<\/td>\n<td class=\"pm-table-cell-content-wrap\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Ownership is defined but not widely enforced. Some KPIs and routines exist, mostly within ecommerce.<\/p>\n<\/td>\n<td class=\"pm-table-cell-content-wrap\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Run monthly governance reviews. Formalize escalation paths. Expand KPIs to include readiness and performance metrics.<\/p>\n<\/td>\n<\/tr>\n<tr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableRow\" data-prosemirror-node-block=\"true\">\n<td class=\"pm-table-cell-content-wrap\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">High<\/strong><\/p>\n<\/td>\n<td class=\"pm-table-cell-content-wrap\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Governance is embedded into executive routines. KPIs are tracked cross-functionally. There is a steering team with real influence.<\/p>\n<\/td>\n<td class=\"pm-table-cell-content-wrap\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Publish DSM dashboards. Scale governance to new markets and channels. Embed reviews into business planning cycles.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"pm-table-with-right-shadow\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">Governance is capability that evolves. You don\u2019t need to be perfect, but you do need to be deliberate.<\/p>\n<\/div>\n<div class=\"pm-table-sticky-sentinel-bottom\" data-testid=\"sticky-sentinel-bottom\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\"><span style=\"color: #ff6600;\">Take actions and make ownership real<\/span><\/h4>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">At Neortus, we\u2019ve helped global and regional brands and wholesalers move from chaos to coordination. Here\u2019s what we\u2019ve learned:<\/p>\n<ul data-start=\"3132\" data-end=\"3595\">\n<li data-start=\"3288\" data-end=\"3457\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 [&quot;bulletList&quot;,{&quot;localId&quot;:null},&quot;listItem&quot;,{&quot;localId&quot;:null}]\">Assigning an \u201cowner\u201d without real decision rights is worse than no owner at all.<\/p>\n<\/li>\n<li data-start=\"3458\" data-end=\"3595\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 [&quot;bulletList&quot;,{&quot;localId&quot;:null},&quot;listItem&quot;,{&quot;localId&quot;:null}]\">Committees kill momentum unless they\u2019re accountable and metric driven.<\/p>\n<\/li>\n<li data-start=\"3458\" data-end=\"3595\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 [&quot;bulletList&quot;,{&quot;localId&quot;:null},&quot;listItem&quot;,{&quot;localId&quot;:null}]\">Governance must be visible at the top, or it won\u2019t matter at the bottom.<\/p>\n<\/li>\n<\/ul>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">Good governance comes from leadership decisions and consistent execution that\u2019s embedded in routines.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">Businesses often ask us, \u201cWhere do we start?\u201d The answer is always the same: start with ownership. Before you refine your content, automate your syndication, or restructure your workflows, clarify who owns the digital shelf, what success looks like, and how it\u2019s measured. Everything else flows from that.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">Here are five steps to get moving:<\/p>\n<ul>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 [&quot;orderedList&quot;,{&quot;order&quot;:1,&quot;localId&quot;:null},&quot;listItem&quot;,{&quot;localId&quot;:null}]\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Assign a true digital shelf owner.<\/strong> Not just in title, give them the mandate to lead.<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 [&quot;orderedList&quot;,{&quot;order&quot;:1,&quot;localId&quot;:null},&quot;listItem&quot;,{&quot;localId&quot;:null}]\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Define and document a RACI.<\/strong> Who\u2019s responsible for each layer of the NeoShelf framework (governance, activation, syndication, content, technology)?<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 [&quot;orderedList&quot;,{&quot;order&quot;:1,&quot;localId&quot;:null},&quot;listItem&quot;,{&quot;localId&quot;:null}]\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Create shared KPIs.<\/strong> Think content readiness, time-to-market, and PDP conversion.<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 [&quot;orderedList&quot;,{&quot;order&quot;:1,&quot;localId&quot;:null},&quot;listItem&quot;,{&quot;localId&quot;:null}]\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Run a governance workshop.<\/strong> Align ecommerce, brand, and IT on roles, expectations, and escalation paths.<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 [&quot;orderedList&quot;,{&quot;order&quot;:1,&quot;localId&quot;:null},&quot;listItem&quot;,{&quot;localId&quot;:null}]\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Start a monthly steering rhythm.<\/strong> Review issues, resolve blockers, and track progress.<\/p>\n<\/li>\n<\/ul>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">Neortus brings the experience, and our NeoShelf Framework gives you structure. We help companies think strategically, build operational foundations, and grow digital shelf performance over time. With governance as the foundation.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\"><strong data-renderer-mark=\"true\">Schedule a governance discovery session <span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/neortus.com\/nl\/contact\/\">Click here to schedule<\/a><\/span><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b592d69 e-flex e-con-boxed e-con e-parent\" data-id=\"b592d69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4c22f elementor-widget-divider--view-line exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"7f4c22f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80058ca e-flex e-con-boxed e-con e-parent\" data-id=\"80058ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6de523a e-con-full e-flex e-con e-child\" data-id=\"6de523a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1fbefd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f1fbefd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-renderer-start-pos=\"5387\"><span style=\"color: #ffffff;\">Want to dive deeper into this topic?<\/span><br \/><span style=\"color: #ffffff;\"><strong data-renderer-mark=\"true\">Join us live at <\/strong><a class=\"_mizu1p6i _1ah31bk5 _ra3xnqa1 _128m1bk5 _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _syaz14q2 _ect41gqc _1a3b18uv _4fpr8stv _5goinqa1 _f8pj14q2 _9oik18uv _1bnxglyw _jf4cnqa1 _30l314q2 _1nrm18uv _c2waglyw _1iohnqa1 _9h8h16c2 _1053w7te _1ienw7te _n0fxw7te _1vhvg3x0\" style=\"color: #ffffff;\" title=\"https:\/\/www.cloudsuite.com\/nl_NL\/resources\/evenementen\/ecommerce-xclusive-11-september-2025#aanmelden\" href=\"https:\/\/www.cloudsuite.com\/nl_NL\/resources\/evenementen\/ecommerce-xclusive-11-september-2025#aanmelden\" data-renderer-mark=\"true\" data-is-router-link=\"false\" data-testid=\"link-with-safety\"><strong data-renderer-mark=\"true\">Ecommerce Xclusive<\/strong><\/a><strong data-renderer-mark=\"true\"> on September 11<\/strong> in Rotterdam.<\/span><\/p>\n<p data-renderer-start-pos=\"5490\"><span style=\"color: #ffffff;\">We\u2019ll be on stage sharing practical insights on how governance, content, and technology come together to drive digital shelf<\/span><span style=\"color: #ffffff; font-style: inherit; font-weight: inherit;\"> excellence. This isn\u2019t theory. It\u2019s battle-tested strategy you can put into practice<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a817f5c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"a817f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.cloudsuite.com\/nl_NL\/resources\/evenementen\/ecommerce-xclusive-11-september-2025?utm_medium=social&#038;utm_source=linkedin&#038;utm_campaign=xclusive_event_li#aanmelden\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Register here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f405d4 e-con-full e-flex e-con e-child\" data-id=\"4f405d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-492ff1d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"492ff1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/08\/1753776648741-1024x576.jpeg\" class=\"attachment-large size-large wp-image-9186\" alt=\"\" srcset=\"https:\/\/neortus.com\/wp-content\/uploads\/2025\/08\/1753776648741-1024x576.jpeg 1024w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/08\/1753776648741-300x169.jpeg 300w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/08\/1753776648741-768x432.jpeg 768w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/08\/1753776648741-18x10.jpeg 18w, https:\/\/neortus.com\/wp-content\/uploads\/2025\/08\/1753776648741.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-001f78d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"001f78d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feebf89 exad-glass-effect-no exad-sticky-section-no\" data-id=\"feebf89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac537ca elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"ac537ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c4d781 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c4d781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba4ed7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4ba4ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From strategy to success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5762e48 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5762e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Neortus, we help develop scalable, customer-centric, and integrated e-commerce solutions. Whether you&#8217;re building a new platform, optimizing your current systems, or aiming to create a seamless omnichannel experience, we deliver the best digital solution. Get in touch with us today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6eb790e exad-glass-effect-no exad-sticky-section-no\" data-id=\"6eb790e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-549912d elementor-widget-tablet__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"549912d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/neortus.com\/wp-content\/uploads\/elementor\/thumbs\/thumbnail_image0-removebg-preview-r36iv40701thjdfcpy8avwxj5hz1kvyybrxrnbl77c.png\" title=\"thumbnail_image0-removebg-preview\" alt=\"thumbnail_image0-removebg-preview\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed99f4 elementor-align-center elementor-widget__width-inherit exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"9ed99f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/neortus.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Closing Governance Gaps in Digital Shelf Management &#8211; Nikki Eijpen | 09-08-2025 Every brand wants better digital shelf performance for faster time to market, higher conversion, consistent experiences across every channel. So, they buy tools, launch projects and run workshops. And yet, most still struggle. Not because they lack technology. But because they lack something [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36,31],"tags":[32,33],"class_list":["post-9185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-technology","tag-blog","tag-technology"],"_links":{"self":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts\/9185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/comments?post=9185"}],"version-history":[{"count":20,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts\/9185\/revisions"}],"predecessor-version":[{"id":9657,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/posts\/9185\/revisions\/9657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/media\/9187"}],"wp:attachment":[{"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/media?parent=9185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/categories?post=9185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neortus.com\/nl\/wp-json\/wp\/v2\/tags?post=9185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}