Marketplaces

A shortcut to scale

Whether you like it or not, your customers (B2B and B2C) prefer shopping on marketplaces. They love convenience of product selection, price, supplier, delivery and payment flexibility. And that is exactly what marketplaces offer.

There are two ways you could leverage marketplaces to attract customers. One way is to sell on marketplaces. The other method is to launch and operate your own marketplace.

Sell on marketplaces

Get access to huge audiences by piggybacking on existing marketplaces’ infrastructure, services and groups of buyers.

Launch your own marketplace

Give your business a flywheel effect by bringing supply and demand together and expand both sides fast.​

What are your marketplace challenges?

We love to exchange ideas and share our experiences to resolve your challenges of your digital commerce journey. 

Sell on marketplaces

We guide you thoughtout the full lifecycle of selling on marketplaces from launch, to operation to scale. We make it easy.

Business alignment

Selling on marketplaces involves almost all departments of an enterprise, and it can only be successful if all stakeholders are involved and aligned. We make sure there's a solid plan that everyone underwrites.

Product listing & operations

The following step is to list products on a marketplace of choice and confirming that operations are set. For example, one needs to be able to process orders. We pragmatically design and implement the processes and tools to get a flash start and set your products live.

Product content optimization

We fully optimize your product content. We make it consumer-oriented. We make products organically stand out, make them findable and optimize them for conversion.

Advertising & promotions

Depending on the business goal (brand awareness, attracting new customer,  increasing conversion or boosting sales) we develop and execute marketing and media strategies that accelerate what you are already achieving organically.

Innovation management

Margins are tight. The success of selling marketplaces really depends on efficiency. We audit performance and implement improvements. Most of the times this entails automating manual tasks and processes.

Expand fast

Get access to huge audiences by piggybacking on existing marketplaces’ infrastructure, services and groups of buyers.
Online marketplaces attract a large number of shoppers who are specifically looking to buy products. You increase your visibility and reach a broader audience beyond your own website or physical store. This brings higher sales and brand recognition.​

Relying solely on one platform or your own website can be risky because if there’s a decline in traffic or any issues, it can have a significant impact on your business. By diversifying across marketplaces, you can mitigate the risk and ensure a more stable revenue stream.​

Marketplaces often have well-established infrastructures, including payment systems, customer support, and fulfillment services. By leveraging these existing resources, you can save time and money on setting up your own infrastructure. This enables you to focus more on product development, marketing, and expanding your business.​
Different marketplaces cater to different customer segments and demographics. By selling on multiple marketplaces, you can tap into various customer bases with specific interests, preferences, and buying behaviors. This allows you to tailor your product offerings and marketing strategies to different audiences, increasing your conversion rates and customer loyalty.​

Launch your own

A lot comes into play when launching a marketplace. But, without the technology, you’ll get nowhere. We make sure your technology is ready to ingite the flywheel of growth

Vendor selection

You are going to select a platform, right? There are a few options available in the market and of course you want to make sure you make the right choice. As a platform doesn't come cheap. We asses requirements, analyse options and work right with you to make a solid choice.​

Project implementation

Selecting a platform is one, but a platform doesn't work on its own. It needs to be integrated with your existing ecosystem. We make the changes in the relevant systems and make them and the marketplace platform communicate as they should.

Use cases for having your own marketplace

Expand your current business with offerings within your category or test additional categories to your catalog without the usual financial, logistical and inventory risks.​
Streamline internal procurement processes by giving employees around the world access to a single e-procurement platform.​
Make your customer’s life easier by giving your customers access to additional services beyond your catalog. For example, if you sell kitchens, launch a marketplace for companies that can install kitchens at customer’s home.​
Bring fragmented groups of buyers and sellers together and get at the heart of the ecosystem. You’ll be the owner of the market intelligence on supply, demand and their interactions.​