Anubha Jain

Agentic commerce and the new rules of digital shelf management Nikki Eijpen | 06-04-2026 Agentic commerce is no longer a futuristic concept. AI assistants are beginning to influence and sometimes execute purchase decisions. Whether through generalist systems like OpenAI’s ChatGPT or retail-native assistants such as Amazon’s Rufus, an extra interface between customer and product is

Is Shopify Plus suitable for enterprise e-commerce companies? Marco Flapper | 25-03-2026 Shopify is often associated with fast-growing brands and D2C businesses. Yet more and more larger organisations are asking the same question: is Shopify Plus also suitable for enterprise e-commerce?  The short answer is: sometimes. The more important answer is: it depends on what “enterprise” means for your organisation.  In this article,

When WooCommerce becomes a strategic risk for growing SMB e-commerce businesses Marco Flapper | 19-03-2026 Many SMB companies did not consciously choose WooCommerce as a long-term platform. They grew into it. At the time, it was a logical decision: quick to launch, flexible, and affordable. And for the early stages of growth, that usually works well.  As

When Magento reaches its limits for growing e-commerce businesses Marco Flapper | 10-03-2026 Magento has been a conscious and logical choice for many growing businesses. In this article, when we refer to Magento, we are talking specifically about the open source version (formerly Magento Community), which is still widely used by many SMB organisations.  Magento offers flexibility, control, and the

Scale without stress: how Shopify Plus reduces complexity in e-commerce Marco Flapper | 19-02-2026 This article is part of the series “Ready for the next phase of e-commerce”. In this series, we explore why growing e-commerce organisations are rethinking their digital foundation and why Shopify Plus increasingly comes into view as a logical next step.

How Shopify Plus enables commercial teams to grow faster without IT dependency Marco Flapper | 19-02-2026 his article is part of the series “Ready for the next phase of e-commerce”. In this series, we explore why growing e-commerce organisations are rethinking their digital foundation and why Shopify Plus increasingly comes into view as a logical

Why more businesses see Shopify Plus as a strategic foundation? Marco Flapper | 10-02-2026 This article is part of the series “Ready for the next phase of e-commerce”. In this series, we explore why growing e-commerce organisations are rethinking their digital foundation and why Shopify Plus increasingly comes into view as a logical next step.  Many organisations

E-commerce legislation in 2026: what you need to fix Marco Flapper | 29-01-2026 In 2026 new e-commerce legislation in the Netherlands will be in force and will impact how your webshop operates. From returns and repairs to sustainability claims and product information: if your processes, data and systems are not in order, you can be exposed.  For e-commerce managers, team leads and CTOs, compliance is no longer just

When e-commerce growth starts to slow you down. Marco Flapper | 19-01-2026 Why more revenue does not always mean more speed? Growth usually feels like success. More revenue, more customers, more channels. Yet at a certain point, many e-commerce organisations notice something unexpected: growth no longer accelerates the business — it starts to slow it