How relevance directly boosts conversions and loyalty (according to Algolia and Shopify)

Marco Flapper | 23-12-2025

In a time when AI dominates the digital landscape, many companies forget one critical truth: once a customer lands on your webshop, they need to quickly and easily find what they’re looking for. That’s where the real power of search and discovery lies. And it’s the central theme of the latest report from our partners Algolia and Shopify: “The ROI of Relevance.” 

As an official partner of both platforms, Neortus knows exactly how to turn these insights into real-world results. 

Why Search & Discovery Are Essential

Did you know that 87% of consumers start their product search online, but only 1 in 10 actually finds what they’re looking for on a webshop? And that 43% of visitors go straight to the search bar as soon as they arrive? 

That means it’s not enough to just have a search function — it needs to be smart, fast, and personalized. 

And that’s where AI makes the difference. Modern solutions like Algolia understand what customers really mean. Think: 

  • Semantic search results 
  • Typo tolerance 
  • Real-time personalization 
  • Popularity-based dynamic re-ranking 

These aren’t buzzwords — they’re proven tools that lead to: 

  • +400% more revenue from search 
  • +83% higher conversion rates with Algolia + Shopify 
  • 4x faster checkouts using Shop Pay 

The Power of Relevance Throughout the Entire Customer Journey 

The report clearly outlines how Algolia and Shopify together deliver a fully integrated customer journey: 

  1. Search & Discovery: Fast, AI-powered, error-tolerant search 
  2. Content Browsing: Relevant suggestions pulled from CMS, PIM, and other sources 
  3. Checkout & Upsell: Faster checkouts and higher average order value 
  4. Retention: Personalized post-purchase recommendations to keep customers engaged 

ROI That Matters 

This isn’t just marketing hype. According to Forrester, companies using Algolia see a 382% ROI with a payback period of under six months. Brands like Gymshark, Decathlon, and Oh Polly have already seen impressive increases in conversions, click-through rates, and overall revenue thanks to this technology. 

What This Means for B2B?

In B2B, relevance is even more critical. Large catalogs, complex products, and multiple buyer profiles demand smarter solutions. With the flexibility and scalability of Algolia and Shopify, you can deliver tailored experiences, from federated search to personalized AI-powered assistants. And Neortus helps you implement it all, strategically and effectively. 

Conclusion 

If you’re serious about improving customer experience and boosting conversions, investing in relevant search and discovery is no longer optional, it’s essential. With the powerful combination of Algolia + Shopify, and Neortus as your implementation partner, you can turn cutting-edge technology into real, measurable business outcomes. 

Download the Full Report 

Want to dive deeper into the numbers and insights? 
Download “The ROI of Relevance” report.

Download Report

Want to know what this could mean for your business?

Let’s talk. Schedule a free consultation at neortus.nl/contact and discover how we help B2B companies create smarter, more personalized experiences that convert.

– Marco Flapper
Director Consultancy

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