Marketplace Seller Trends 2025: Why Automation and Expansion Must Go Hand in Hand

Key Takeaways from the Report

1. Sellers are everywhere, yet still stuck in spreadsheets
   The average seller is active on six marketplaces. Yet 52% still rely on manual tools like spreadsheets to manage listings and pricing.
   
   
2. Manual work is killing momentum
   Sellers spend 36% of their week on manual marketplace tasks. 21% say it takes up half their time.
   This eats into strategic activities like content optimization, pricing strategy, and expansion.
   
   
3. Integration doesn’t mean automation
   98% say they’re happy with their integration solution, but 66% are ready to switch.
   It’s not satisfaction, it’s frustration disguised.
   
   
4. AI is coming, ready or not
   91% call automation “business-critical.”
   AI shopping assistants and personalization top the list of expected disruptors.
   
   
5. Expansion is the goal, but complexity is the blocker
   Sellers want to grow, but face hurdles: technical setup, resource strain, and marketplace compliance.
   Amazon still leads globally, but local platforms like Bol (NL) and TikTok Shop are gaining ground fast.

What It Means for E-Commerce Leaders?

This isn’t just a tech issue: it’s a growth strategy question. If your team is spending more time fighting spreadsheets than finding new markets, you’re falling behind.

Winning in 2026 and beyond means:

• Automating the boring stuff so teams can focus on growth.
• Expanding smart, not just wide.
• Using AI and integrators that truly reduce operational drag.

Is your marketplace setup slowing you down?

It’s time to evaluate your tools and tech stack. The brands growing fastest aren’t the ones with the most marketplaces; they’re the ones with the least friction.

Download the full Marketplace Seller Trends Report 2025 to benchmark your strategy, spot the gaps, and unlock real scalability.